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Creative Director, Writer, Maker, Professor of Advertising, Advisor to Brands, Ad Agencies and The Next Generation. Boston University, Mullen and Beyond.

997 Following   29,801 Followers   34,537 Tweets

Joined Twitter 1/1/09

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@dweingrod great review in Times book review today.Amazon may be big and bad, but hard not to like the service, convenience and price. Just got complete works of Primo Levi for 50.00.@soulkat I read online and offline. Still going both ways.In the spirit of Nicholas Carr: why you can't concentrate or read a book. Time to cure your digital addictions. Culture, Meet Analog Fever. One of a few good pieces in the Sunday Review today. this for the first time this weekend. (Seemed an appropriate film for a season that's all about eating.) But p… we, in advertising, responsible for the real life version of Hunger Games? "And then, once the shopping publi…
@laurenbeader You made it easy. Portfolio looking good. You will have to come do Creative Cafe in the spring.@laurenbeader @Adweek And I hear you are doing great.@laurenbeader @Adweek Well that's what happens when you go to @comugrad and have @edwardboches as a mentor. Congrats! #AdweekChat
Retweeted by edwardbochesAmericans have watched 60 million hours of unboxing videos on YouTube, totaling 1.1 billion views. 64% of smartp…, well this is awesome. Kudos to Richard Christiansen and Chandelier. Great idea.
Why some #Volkswagen fans are shrugging off 'dieselgate.' #BU #advertising prof @edwardboches weighs in @MarketWatch
Retweeted by edwardbochesSal did a lot of good things. Gay rights, legalized gay marriage, health care. He is definitely the fall guy for a…’s brand is the future Idea from @scottkirsner. Not a bad place to start. #COMCreative assignment.“Every Creative Person Needs A Rival” @edwardboches
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Huge kudos to @madebymany for bringing this to life. Not surprised. The Ball That Teaches Kids to Code via TIMEBlow milk out your nose funny. @greg_ip Ha, quoted the story. Closing line.The young run faster. But the old know the shortcuts. Best piece you will read today. How demographics influence … government secretly sentenced free software developer Bassel Khartabil to death via @nuzzel by @doctorow
Retweeted by edwardbochesWe asked the public: Which ad has 'won' Christmas this year?
Retweeted by edwardbochesVisit new website featuring interviews with @GuyKawasaki @garyvee @MarketingProfs @jaybaer
Retweeted by edwardbochesTremendous piece. Insightful and thorough. Will make required reading for all of my advertising students. @greg_ip.
Just when you think you know everything about @edwardboches you find out that he was a Francis Ouimet Scholar. Looper to Blogger. Love it.
Retweeted by edwardbochesIn wake of Paris attacks, should we refocus inventive energies? @ScottKirsner thinks yes.
.@RoyalCaribbean livestreams dream vacation Periscope feed to NYC billboards by @jeffcbeer via @FastCoCreate /@adbroad Congratulations. Awesome.So excited to see pic of this pretty baby just arrived from the printer! #earlydelivery #finishedbook @GalleryBooks
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Brilliant and Funny. One of Best Shouts and Murmurs. An Honest Film Review - The New Yorker only more people read the New Yorker America might be better off. Thank you George Packet.
Great advice from Heidi Hackemer @uberblond for students (men and women) starting out.
Numerous advisors striving to teach Carson about foreign policy but..."intense tutoring having little effect."
Casey's draw my life video. Great story. for you re women in media content creation and bylines. @lexikon1 @cindygallop @katgordon media written by men. Good news is women percent gets higher w new media, higher still w college media. documentary series captures what it's actually like to be a woman online via dailydotFor context: in #Madrid bombings '04, 191 were killed; in #London '05 it was 56; in #Mumbai '08, 174 were killed. #ParisAttacks
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At what point did real people stop following real people on Twitter?
Retweeted by edwardboches@benkunz I am still here.And for one last Joe Grimaldi post. From the good old days. 2008. A version of Joe Art. Video starring David Oness… this, too, apparently is news. Then again, it is about freedom of speech. matter in ‘ISIS’ war, so use ‘Daesh’ via @BostonGlobePat Fallon, RIP. He built a great agency. Inspired many of us. Young. Damn. Also, once we get past blockbuster musicals theater is perceived, wrongly, by many as hi-brow. Comparison would be art films.Great piece on design thinking and more importantly a culture of reinvention. @IBM embraces the @ideo approach.
Great little example of how story telling can make a brand appealing. From Mechanica, for Saucony. Well done. He writes about marketing and money. But most films strive to make money, even compromise to do so. Theater is often purer. providing unlimited access to its website and mobile apps for coverage of the terrorist attacks in France.Why Start a Theater Co-op? #howlround via HowlRound @edwardboches
Retweeted by edwardbochesWell now we know how to take care of child molesters and Ben Carson.
Hiawatha Bray nails it. So far just a gimmick.
When an artist has the hot hand. #thecreativelife.
Help me find the next publisher of @AdAge. It's been a great gig.
Retweeted by edwardbochesRubio just lost the endorsement of the National Philosophers Association, who aren't sure if they even exist. #GOPDebate
Retweeted by edwardboches@TheNiceBot Plus I think something mean must be posted more frequently than every 60 seconds. That barely takes care of @adrants comments.The Internet needs more @TheNiceBot Wow, how did you get so extraordinary? #TheNiceBot
Retweeted by edwardbochesSome day the entire industry will thank @cindygallop here is the link to @ScottKirsner 's new Innovation Leader magazine. Scott practices what he preaches. for @scottkirsner and his new magazine. Yes, a magazine. Sr. Execs still like print. Check out Innication … to @ScottKirsner on his new magazine Innovation Leader. Yup, a real magazine. fwd to speaking tonight in Kansas City w/ @BoomIdeanet! Nice invite guys - I've been polishing my accent ;)
Retweeted by edwardbochesI once did a speaking gig with Jay Chiat. We talked about Super Bowl ads. His talk was about Lemmings. Jay claimed… off National Bullying Prevention Month w/@TheNiceBot from @antibullychamp & @DeutschInc #BeNiceNow #TheNiceBot
Retweeted by edwardboches@suzmolinaro Hope I am on your manual list. Will use in all my classes here.
Got a TV show idea? Crowdsourcing startup wants it. Cc Matt Christian.
Great sports insight re most impressive records of all time. Smart way to assess across all sports. Think about th…
Do great to see old friend @kimlaama on the One Show jury. Jury is diverse and populated w women.
She also appeared in Mullen's "When I grow up," for college ads are terrible. But BU has Doug Gould as its CD, writer and art director. So ours are pretty good. advertising for colleges is terrible. But BU has Doug Gould as its CD (and writer and art director and produc… of my BU students get their first work produced while still students. Congrats to @thefantastical for winning …"We may tolerate a fair amount of pressure, but we rarely endure the burden of boredom." @edwardboches for @adweek
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Missing Italian Marathoner Found on New York Subway, Still in His Running Gear. Crazy Story. Good Ending. thanks for having me.#Comcreative. Watch, think, learn. to re-watch them all and remember greatness. RIP Frank. #COMcreative
Thanks @edwardboches for a great presentation on the importance of creativity to our #METCM737 class
Retweeted by edwardboches"Creativity is nothing more than a muscle-you just need to practice it." Wise and inspiring words from @edwardboches in our #METCM737 class.
Retweeted by edwardbochesWhat is the role of a brand that sells stuff in an age when more people may be seeking simplicity? Thoughts? I would help Facebook out and encourage more sharing by sharing this article about how we apparently aren'…
@neilswidey Great piece on Dunkin'. Does Sheehan still own his stores in NH? Guess he wasn't big enough to include.
A visit to Mom's. 85 in a couple of weeks but still fashionable.@zogreenblatt Saw it yesterday. Great ad. May or may not stop drunk determined entitled guys but great ad. Spreads joy. Doesn't lecture.I mean... talk about an ad that effectively inspires behavior change: #COMcreative #ConsentisEverything ☕️👏
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Five reasons why local award shows still matter is awesome. Eye-opening. How White people react to Black people. is awesome. Eye-opening. How White people react to Black people. Could be some technique categories. Production, editing, sound design, score. Will increase visibility and participation.If you can't fit your idea on a post it note it's probably not a very big idea. #COMcreativeWonderful funny column on the end of Jeb. funny column on the end of Jeb. @Adweek Write to your local ad club. Categories generate revenue.Agree 100%, @edwardboches; + ADDY winners in 200 local markets advance to industry's largest national competition.
Retweeted by edwardbochesLooking for names of promising startup agencies Boston or elsewhere. Other The Fantasticals or Sleek Machines....
Yes! RT @luckylou: @ionaholloway @edwardboches Channeling your inner whatever *woman* should be good enough! #3percentconf
Retweeted by edwardbochesGreat piece by @comugrad prof. @edwardboches. 5 Ways Local Awards Shows Make the Ad Industry a Better Place to Work
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