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Creative Director, Writer, Maker, Professor of Advertising, Advisor to Brands, Ad Agencies and The Next Generation. Boston University, Mullen and Beyond.

999 Following   30,254 Followers   34,707 Tweets

Joined Twitter 1/1/09

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When someone who can actually write writes about you it sounds pretty good. BU TODAY on new Whipple. https://t.co/OHGKgcMHrGW https://t.co/OHGKgcMHrG @AadLips Updated with lots of new examples, specific suggestions, coverage of mobile, content, social. Do you need to? Maybe.
2/6
2016
@AadLips @dyslexicwriter @heywhipple Pretty much rewrittenEveryone seems to hate the new Uber logo. No surprise. But give credit to the brand for already thinking beyond it… https://t.co/0HliGpK4DY
2/5
2016
This will be fun. Story time with Doug Gould and me. https://t.co/HfhKWfUZ3o#BU representing two of the top three #SuperBowlAds of all time. Not too shabby. https://t.co/VAT3qS6bhc
Retweeted by edwardbochesFor Necco, a different kind of "Sweethearts '. @COMatBU prof @edwardboches weighs in on new @HillHolliday online ad: https://t.co/9WO0PuebT4
Retweeted by edwardboches.@COMatBU students. Prof Doug Gould and I will tell the stories behind our @AdAge #2 and #3 SuperBowl spots. Next Wed. 5--6:30 COM 209. @mitchblum is that what those were? @mitchblum We were not confident going in. I remember that much.BU creative students: @COMatBU You're taking classes w the CDs on the 2nd and 3rd best Super Bowl spots of all time. https://t.co/UbQCvyzSNSIt's a sweet spot well done. Perfect for brand and season. Kudos @hhcc For Necco, a different kind of ‘Sweethearts’ https://t.co/dDb85fUYIo @Graphic_Design_ will take a look and figure out which pub. Which are you interested in? Media Mayhem?Thank you to Mullen Lowe for this nice post on their blog about the new Whipple. https://t.co/hMWmP3BIYwThank you @mullenloweus for the write up on @heywhipple https://t.co/hwfhv4ViZdIt's a good day when u come home to new #HeyWhipple by @heywhipple & @edwardboches. Read orig 100x when I was a Jr. https://t.co/VWfIQ4x8kS
Retweeted by edwardboches @mitchblum it was the weirdest pitch with the weirdest people ever. Yellow page sales men. @mitchblum oh yes.https://t.co/30c5kcaSyrSome of the rarely told back story on the Monster spot. There's actually a lot more. Should probably write it up s… https://t.co/aruH5CBfV7Cool, AdAge names one of my old Super Bowl spots (CW Dylan Lee, AD Monica Taylor) the second best of all time. No … https://t.co/1Rvu6l3Iq8
2/4
2016
A good reminder for students starting out. Don't give up too soon. https://t.co/45nJGtVSa2
2/1
2016
@BU_tweets @COMatBU COM215 has tech problems, and they've never been solved. @edwardboches #BUAV
Retweeted by edwardbochesA shoutout to our tech guy who is trying to help. But this stuff should work. But even he says that #BUAV needs to fix stuffHey @COMatBU I'm in room 215 and the technology never works. @edwardboches #BUAV https://t.co/YhtMdWenvY
Retweeted by edwardboches @BU_Tweets Plz fix the computer thing in Room 215, I'm even more wild awake than this computer! @COMatBU @edwardboches #HDMIproblems
Retweeted by edwardbochesHey @COMatBU I'm in room 215 and the technology doesn't work, so we can't see our lectures #HDMIProblems @edwardboches
Retweeted by edwardbochesWhen your professor @edwardboches can't finish his lecture because COM 215 has technology problems @COMatBU #HELP #HDMIproblems
Retweeted by edwardbochesSad to see another from my musical generation pass away. Jefferson Airplane was my teenage soundtrack. https://t.co/CFiDm5RMqb
1/29
2016
BREAKING INTO ADVERTISING? GET ACCESS TO THE TOP CREATIVE DIRECTORS. It's easy. Here's how. https://t.co/cGxHcoxyID FYI @EdwardBoches
Retweeted by edwardboches @ariherzog Didn't count. Only a few on list.Time to pick up 5th edition of @heywhipple w/ new chapters by @edwardboches on digital https://t.co/2vKwlWqbL7 https://t.co/1UeAEAFjxX
Retweeted by edwardboches
1/26
2016
The @adage A-list. Students should know the shops on these lists and the work that they're doing. https://t.co/4OFAYWmFdc #COMcreativeAgencies to watch in 2016. Some of my favorites on the list. https://t.co/kFA0pQW6Wj #COMcreative
1/25
2016
Diggin' MullenLowe's new brand id. Crazy. https://t.co/doL36sOMtTSo far, my favorite part of the Patriots game. https://t.co/D8FWr6hc74Good piece on Ted Royer. Like that he was a lousy student before becoming a great creative. https://t.co/NnnHcBvgKUHow can anyone not like Casey? Even the NYPD realizes he's too big to mess with. https://t.co/BDKyluhunoYou gotta love him. But if you think Joe Grimaldi is bad on the keyboards you should see him on the golf course. I… https://t.co/KCX9UVupL7
1/24
2016
@joannadavanzo Great to hear. Thanks. @JimmyParker_AD @GylesLingwood @heywhipple @Schwartzie14 https://t.co/hoOIKagK0tThe past and future of laundry. Why we do what we do and take it for granted, wasting lots of water in the process https://t.co/5rfv2ULnMF @alexhesz @heywhipple I have students who are too young to have seen that campaign and don't know it until I showing to them. @GylesLingwood @heywhipple Good to see that some folks know. @Schwartzie14 worries that the next fen isn't steeped enough in ad history. @dvater91 @heywhipple Bingo. Will have to make the next one more challenging. @apierno @heywhipple Campaign? @apierno @heywhipple That was fst.New @heywhipple Ch 11. Can you id the blurry figures and the campaign they're from? If so you are a true ad person. https://t.co/D50IrfIphsWhat's new in the new Whipple. A quick overview of some of the new digital content. https://t.co/1LlLfv7czRWhat’s new in the new Whipple https://t.co/S1qMyNcsRdA Natural-Born Killer Is Enlisted to Fight Drug-Resistant Germs. Great piece on the return of phages. Cc @lexikon1 https://t.co/pfQt0b41NKWonderfully written piece. Grab a six pack. Do nothing. https://t.co/BPQnG7Iru6
1/23
2016
@TheLizSmith Good. But you are reading the 4th Ed. This is the new one. 4th is great too.For years colleagues and students have asked, "When will you write a book?" Well here you go. Part of a book anyway. https://t.co/9fwFWkmwNT
1/22
2016
Excited for new edition of Whipple. Hope you are, too. https://t.co/dNsvuugI95 https://t.co/5NYmXjNy4jThe Robert Lasky Daily is out! https://t.co/EwwDE5NEqU Stories via @edwardboches
Retweeted by edwardbochesBeing CEO of Twitter or Square would be hard enough. But both? So far not quite as good as Jobs at Pixar and Apple. https://t.co/Jr3ukSKRcw
1/21
2016
@yesjenny @3PercentConf Sure. Let me know the plan. @TheGoodTim yes. Soon I hope.
1/19
2016
@jeffsparshott. check your math. your 1 percent and 90 percent (72 million, 648 million) does not appear to make sense.
1/18
2016
Smart, simple, clear. What advertising should be. New Indeed spots from @SleekMachineAds #COMcreative https://t.co/AlEaLiZCX1
1/14
2016
Poor Trump. Try as he might to get out of the campaign, his numbers keep going up. Maybe he's not as smart as he t… https://t.co/KH3DxuWJNCGE HQ to Boston. Great news. Hoping that @bethcomstock spends more time here. Yes, Beth? You have an open invitation to speak at Boston U.Great news for Boston. The city is on a roll. Not that many people, but a big statement. https://t.co/zLNkF1eOuy @tbartlett21 @COMatBU @heywhipple @BobKnorpp Was supposed to have been there but conflict came up.Great Post: Twitter's Not Afraid Anymore. Should We Be? https://t.co/bvIvL74FDE
1/13
2016
"When Soviets launched Sputnik, we didn't deny that Sputnik was up there." Good line, Obama.Paul Ryan looks smug.So good. Cc Sherry Barson https://t.co/t4yv9n3mWXThe power of two. Creative collaboration. https://t.co/imLGB74LKa
1/12
2016
Holding companies inspire mediocrity while the Googles and Facebooks hire the talent and clients take more skill s… https://t.co/SiQeca6xW2For my (or anyone's) students. A simple guide to help jump start the creative process. https://t.co/XNbPR1bvh6This is cool. Your Tesla can drive itself across country and even recharge itself. https://t.co/9Alcz1murgHis influence will live forever. RIP, DBowie. https://t.co/XkGsz7AtpC
1/11
2016
Great insight to how the Times sees things including native advertising, appeal to sponsors and digital shortcomin… https://t.co/yRf8RdBgWj
1/10
2016
The formula for being creative: passion + patience. https://t.co/2Cekz6jwNg
1/9
2016
Taking media out of social. You're only invited if you don't Instagram or Tweet/ occasions.https://t.co/1qXEYHJ7Z8 via @BostonGlobeBrands need to tell great stories. Not necessarily about themselves. Thanks Michelle Johnson https://t.co/3h3AM8iqhF @benkunz I had home made prosciutto, goat cheese and roasted beet pizza for dinner. Not in a corner.
1/8
2016
Looking forward to reading latest edition of Hey Whipple from Luke Sullivan @heywhipple and @edwardboches https://t.co/byK6Asa9bc
Retweeted by edwardbochesThe Boss Doesn’t Want Your Résumé. Blind Hiring May Work Better. https://t.co/bpfy2qQX8zHoping this trend takes off. Will be great for diversity. https://t.co/RlU0XqzZLnHoping this trend takes off. Will be great for diversity. https://t.co/yhr6XEws40
1/6
2016
There are so many mistake here it's beyond belief for an organization that is owned by a data freak and run by pro… https://t.co/yrcREj3O9zThere are so many mistake here it's beyond belief for an organization that is owned by a data freak and run by pro… https://t.co/jL6Ewl7D8c
1/4
2016
Great Read: The Terrible Beauty of Brain Surgery. Beautiful piece by the author of the six volume My Struggle. https://t.co/QnQYxyp7X1 @clayhebert @BostonGlobe Makes the show Prison Break almost believable.
1/3
2016
The drive for success, rote memorization and an emphasis on standardized tests makes our kids depressed and sick. https://t.co/lVj6dFksMnBookstores to make a comeback in 2016? Let's hope. cc Ben Kunz Kristina Saliba https://t.co/0VZSAgLR6FVote all you want. The secret government won’t change. https://t.co/Y9bif7S3Qm via @BostonGlobe
1/2
2016
This book is beautiful and important. The Lost Art of Reading https://t.co/4p4RuWAcyQ great stuff @davidulin https://t.co/DTIp9MwUCT
Retweeted by edwardbochesMaking The Case For Face To Face In An Era Of Digital Conversation: Solitude, empathy, companionship have been lost. https://t.co/qCCbydxdDnWishbone, teenagers, polls and advertisers. And how teens measure their social currency. https://t.co/Q6MHVybDaXGreat stuff. Jerry and Barack. '63 Corvette. Split windows. Football analogies. And a simple explanation of how Se… https://t.co/3sxfAOQC39
1/1
2015
Hey ad nerds … Luke Sullivan & @edwardboches will release a new edition of the iconic “@HeyWhipple, Squeeze This”. https://t.co/0p6fMCcphN
Retweeted by edwardboches
12/29
2015
Volkswagen Scraps 'Das Auto' Tagline https://t.co/lBDQfwiLeo
12/28
2015
The Wisdom of the Aged. Great read. https://t.co/eQzB1K5OPHEnd of the year donation time. Don't forget your friends at Wikipedia. https://t.co/iO9YNrm5DLThe importance of tags, filters and reader patterns to build a reader recommendation engine. https://t.co/cAz03m6g0e via @nytdevs
12/25
2015
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