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Creative Director, Writer, Professor of Advertising, Co-author Hey Whipple, Advisor to Brands, Ad Agencies and The Next Generation. BU, MullenLowe and Beyond.

954 Following   31,099 Followers   35,351 Tweets

Joined Twitter 1/1/09


Glad to see Colbert winning the ratings war. Fallon has always been a lightweight, pop culture, safe, middle of th… https://t.co/R9ytJeSOHsPut another way, get the fuck off your iphone and make something. https://t.co/c3oHzex8K3
2/23
2017
Astonishing. "Shame on you Anne Frank Center for not praising Donald Trump." And this is not The Onion. https://t.co/NRQvLPPeLm
2/22
2017
Bacon coffee. Nah. https://t.co/fqpPHUs52ESummer 2017 internship applications are now open for Boston, LA and Winston-Salem. https://t.co/dfKnmp8Yd4https://t.co/9PM0g8gXLl
Retweeted by edwardboches @Joan_Vennochi @BostonGlobe Great column today, Joan. Thx for being such a voice of reason. DF may be good hosp, but this was in bad tasteDana Farber hits the jackpot at Mar-a-lago but at what price? https://t.co/9F3caMKSBd
Retweeted by edwardboches
2/21
2017
@comcastcares Curious if email servers are down? Everything but email is working.
2/14
2017
@EversourceMA do I need to find a hotel for tonight? @EversourceMA We're getting pretty cold. @EversourceMA Still no power or heat Highland Ave Winchester. Can't access online w/o full Internet and account number. ETA?
2/13
2017
There's hope. 105 and getting fitter. https://t.co/RbnibAC9o5Finally some good news. Resist. Standup. Fight on. Eventually justice and fairness will prevail. https://t.co/s0iRYDuxku
2/9
2017
Three is better than none. https://t.co/fgEhP71PX2
2/8
2017
Great @middaytomhall discussion on #nativeadvertising with @COMatBU @edwardboches and @MaraEinstein https://t.co/dnwT877edQ
Retweeted by edwardboches
2/7
2017
.@BenVolin @Dan_Shaughnessy @BostonGlobe Shaughnessy is either getting senile or losing memory. Pats win awesome. But no comparison 2 Sox.Pay attention or pay the consequences. https://t.co/LfzSPpGzZi.@cnissan Brilliant. I Work from Home - The New Yorker https://t.co/HHd4wKJx8fWho said ex account guys can't become comic geniuses. Laugh out loud funny. From Colin Nissan. He is the best Shou… https://t.co/aVKTg5W1xKJust arrived @wgbh for a radio appearance w NPR station in Baltimore. The usual post Super Bowl stuff. https://t.co/XEkLc4eiSTInsane that Fox denied this from running as it was intended. Beautiful story. No rapists or murderers either. https://t.co/eMfNGxpy15In case you missed this on CSPAN. https://t.co/bG3z5h7y7z @edwardboches We're a champion of acceptance and anyone who believes in it. #weaccept
Retweeted by edwardboches
2/6
2017
@wadeforit @itsa10 brilliantSouthwest Airlines: Your next Gotta Get Away spot should be Goodell on stage with Kraft. Just run some footage, lock off on face, logo, bam.Mark Wahlberg leaves the Super Bowl early — and misses historic ending https://t.co/jukeo5RrlF via @BostonGlobeBest of the SB: Itsa10 Tide Nat Geo 84 Lumber Kia Bud Audi Benz Ford #brandbowl #3percentsb @Bucky_Todd Tambor!!!Hey, a football game just broke out! #brandbowl #3percentsbAnd T-Mobile I am officially uncomfortable. #brandbowl #3percentsb
Retweeted by edwardbochesDamn, looks like all the good writers have left advertising and gone into writing cable TV shows. #brandbowl #3percentsbI was just getting ready to turn it off, the game and the ads, but @Itsa10Haircare has brought me back. #brandbowl #3percentsb.@Itsa10Haircare Well done. You win. Better performance than the Falcons. You are leading all other brands by a lot. #brandbowl #3percentsbBest hair product spot ever. As in ever. #brandbowl #3percentsb @gracie_mjohnson I thought it was just because the beer is crappy.Budweiser should support all the organizations that are trying to help Muslim refugees. Give $$ to @ACLU, Budweiser #brandbowl #3percentsbCar brands, give your accounts to all-female creative teams and female directors. I guarantee stunning effective ads #superbowl #3percentsb
Retweeted by edwardbochesAudi. Hmmm. I know @makelovenotporn likes it. Well done. But is it phony coming from Audi. What say you? #brandbowl #3percentsbEveryone in my living room is NOW asking what is an "Alfa Romeo?" Clearly their spot didn't land. #3percentsb #brandbowl
Retweeted by edwardboches @NickChilds Ends with getting to fence, and there is a door built in it to get through, 84 Lumber builders. But Fox nixed it.Nat Geo spot kills it. Great segue. #brandbowl #3percentsbGuess Gaga was pressured into not saying anything about Trump. #brandbowl #3percentsbFans @ the stage wait in a crowded pen for the full first half. Then they get sent back to the pen, no pay either. #brandbowl #3percentsbSeems Lady Gaga has been around for soooo long. Only 30 years old. Awesome. #brandbowl #3percentsbGood choreography on the outfit changes. Well planned. #brandbowl #3percentsbLady Gaga still big. Right kind of show for the SB. #brandbowl #3percentsb @NickChilds Trying to connect w employees many of whom are immigrants. Showing support.Kudos, 84 Lumber! Great storytelling, beautiful visuals, and a clear call to action! #3percentsb #brandbowl
Retweeted by edwardbochesThis is better than the real lady gaga https://t.co/nQHxXut11T #brandbowl #3percentsbShame on @FOXTV for not letting @84LumberNews run their spot all the way to the finish. #brandbowl #3percentsbNow I dislike Tiffany even more than I did. That was the epitome of phony on every front. #brandbowl #3percentsbNice job @airbnb and @tide You lead at the half time on my score card. #brandbowl #3percentsb @NickChilds Advertising -- big broadcast buys anyway, less and less relevant creatively. Prob works media / data wise. Not culture wise.This is the third year in a row, at least, where the ads keep getting worse than previous years. #brandbowl #3percentsbIt is good when eggs have British accents. #brandbowl #3percentsbHe just said Pittsburgh up by 21. Huh. #brandbowl #3percentsb @Bucky_Todd Should take care of that pre-game @ryannflynn Who poops at halftime?Hey Fabreze, I bet most people only go Number 1 at halftime. No stink unless they had asparagus for their snack food. #brandbowl #3percentsbTide ad is revealing on many fronts: target for cleaning products -- single, urban, different kinds of families, etc #brandbowl #3percentsbTide! Story, joke,and casting. Well done. #brandbowl #3percentsbHonda. Always pretty good. And interesting, fresh approaches to production. #brandbowl #3percentsbIf Pats lose it will either be because of shameless Trump support. Or because they have no defense. One or the other #brandbowl #3percentsbNice try, Buick, almost. #brandbowl #3percentsb @gracie_mjohnson was that national or localGood do see some brands, like @Airbnb expressing their beliefs, even if good for the business. #brandbowl #3percentsbLocal airbnb spot. Very nice. #brandbowl #3percentsbWhat just played in your market? #brandbowl #3percentsbLocal ads don't count. #brandbowl #3percentsbWe must all be so jaded it just doesn't seem possible for a single spot to resonate with any force. #brandbowl #3percentsbOil does all that? Good to know. #brandbowl #3percentsb.@MichaelCalienes #brandbowl #3percentsb Michael, did you notice H&R was like Northern Light visually? @putnam49 How many clients do you think it took to approve that one? @LeeEar Complicated, and then suddenly Don at the end? Must have been too many clients involved.How pissed is trump right now that Arnold is in a #SuperBowl Commercial and he's not???? #brandbowl #3PercentSB #adworkers
Retweeted by edwardbochesWTF? H&R and Watson #brandbowl #3percentsbSo far, game better than ads. Google and michelin tap into the only sentiment that might be unifying. Family, home #brandbowl #3percentsbAlways more and better camera angles in the big games. #brandbowl #3percentsbThe only ads that should count are during the game, between kickoff and last play, not half time and not local ads #brandbowl #3percentsb
2/5
2017

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