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iA Inc. @iA Tokyo, Zurich, Berlin

iA is a strategic design consultancy with offices in Zurich, Tokyo and Berlin. Account is managed by @reichenstein

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Joined Twitter 3/24/07

Humor puts our achievements in relation to our goals without comically exaggerating or sarcastically denigrating either—an ideal HCI qualityMost UIs like lack a basic humane quality: humor. (Snapchat is a shining exception). Why? Logic is hard enough, and humor is risky.“THERE ARE 0 COMMENTS. READ THEM.” Brutalist, sarcastic [“speed reading tips and settings(!)”] or lazy design? @BenedictEvans Add: Avoid at all prices talking down to people you want to convince. Allow them to come to a new conclusion by themselves.
Vox Media Accessibility Guidelines: love this quote from Apollo 11 astronaut Michael Collins so much.
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Don Norman: The term “UX”
First Japanese printed map to depict the world, from a Buddhist cosmographical perspective. Rokashi Hotan, 1710.
Retweeted by iA Inc.紙飛行機飛ばしたら奇跡起きた笑笑
Retweeted by iA Inc. @dotmariusz Here you go: you lack the time, understanding and imagination to create your own designs—don’t belittle, *hire* the people who have those qualities.There are different degrees of plagiarism—from straight rip off to phony alterations—the worst come paired with disdain for those you copiedThe difference between a creation and a ripp off is the lack of time the plagiarist invested to make it its own.
Audi plans to become a „Digital Car Company“ (German text)
@ctbeiser They also own part of Niantic… And so does Google… it’s complicated.“30% would go to Apple, 30% to Niantic, 30% to Pokémon and 10% to Nintendo,” via @brentriddellHow much does Nintendo earn from Pokemon Go? 10%? 5%? 1/3 goes to Apple, Niantec and Pokemon IP holder will take a big share… What’s left?This Tweet from @MrNobre has been withheld in response to a report from the copyright holder.
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Centered Logos Hurt Website Navigation @markboulton Not liking that. Take good care, man.
A breakdown of content published to the platforms by major news orgs. @CNN and @washingtonpost love @AppleNews
Retweeted by iA Inc.Pentagram redesigns Mastercard:
When they ignore the Pokemon brand when talking about it as if AR is what made the game successful..
Retweeted by iA Inc. @brad_frost Unless you’re talking about SAP: out flaws and things to improve should be welcomed, but just try to be mindful of how you communicate it.
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Before autumn gets here, download our new iA Writer template for academic papers.
Retweeted by iA Inc.Why not to trust statistics: a guide.
Retweeted by iA Inc.Vintage Japanese Magazine Covers Writer's GitHub template now uses your system font too.
Retweeted by iA Inc.Meanwhile, in Japan… now uses your default system font: @CarlosJG Free update. Free upgrade if you had Pro. Otherwise it’s paid.Posters by Kazumasa Nagai @bramchi Classic: OS, iCloud compatibility, Stability. Feature updates (Templates, Settings, Wordpesss, etc) are only on V3.
@MrOaiki If you want to discuss this more, please write to case you’ve missed it: iA Writer Classic received a final compatibility update—make sure to update or upgrade. @MrOaiki Love your bio.“Where no digital marketer has gone before” Except those we copied. :) @MrOaiki To create a template, you need some HTML/CSS skills. @MrOaiki What do you mean? You either use a return (paragraph) or shift return (line break). That’s not scripting. @MrOaiki That would be difficult because the Markdown parser produces HTML according to Markdown standards. @ia related:
Retweeted by iA Inc. @MrOaiki Because that wouldn’t be standard Markdown and cause all kinds of compatibility trouble.So what was David Cameron actually humming? @MrOaiki Shift enter. [Adds standard markdown two space before line break]. technology disrupted the truth: @_py That’s funny.If it’s flat and on the baseline, it’s probably not a real multiplication sign! x ≠ × ⓚ
Retweeted by iA Inc.Web Trend Map 2016 is a tough nut to crack. @dcurtis @jorilallo @karrisaarinen My best idea for good Markdown img syntax would be to just paste in a URL ending in .jpg/.png/.gif etc.
Retweeted by iA Inc. @dcurtis @jorilallo @karrisaarinen The image syntax is without question my biggest mistake. It’s terrible.
Retweeted by iA Inc.Selected pages from 1901 and 1902 issues of Shin-Bijutsukai, a Japanese design magazine. @henrik_pejer Strange indeed. @Thomas_Deutsch We got copied 100s of times. It’s good to be copied: No original without copy. Being ripped off though is another story. @Thomas_Deutsch We filed one for Focus Mode and Syntax Control as extension for it. Defensive purposes. Dropped them both.Patent was filed November 7, 2008; should be pretty easy for Apple’s lawyers to find prior art. patented the carousel then sued Apple for using it on their site:
The history of the URL: the lunatic fringe: Post-Brexit Deutsche Bank worth about the same as Snapchat
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“…the goal is basically to provide for themselves everything that their mothers no longer do.”
Decent overview of what a modern content platform architecture looks like
Retweeted by iA Inc."You can use a lot of different technologies to create something that doesn't really have a lot of value. " —Shigeru Miyamoto
Retweeted by iA Inc.“We need to create great content on Social Media and win” is like “Let’s start playing great music and get famous.”“The future could be cloudy” plans to roll out a beta version of Messenger with encrypted, self destroying messages: web has changed immensely in the past 20 years.'s the silliest best thing
Retweeted by iA Inc.This is the source code book used by Don Eyles during Apollo missions and for development.
You Don't Need JavaScript: Writer Classic received a final compatibility update—make sure to update the old or upgrade to the new iA Writer.
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I’d say upgrade! Upgrade! Upgrade!
Retweeted by iA Inc.iA Writer Classic received a final compatibility update—make sure to update the old or upgrade to the new iA Writer. is no original without a copy.
Retweeted by iA Inc.Snapchat is growing up. :( @Buntomat 1. War nie kostenlos 2. *Macht* nicht bezahlt, sondern weist darauf hin, dass es eine neuere gibt. 3. Update stabilisiertWow. Twitter has a #Wimbledon live page: @_NicoleESpears If you synch them via iCloud or Dropbox: Yes. @_NicoleESpears What do you mean by integrate. Use the same iCloud account? Yes.
Artificial waiting patterns in UXD: Years: Scoops @Buntomat Unsinn von A-Z“icon-plus-label: decimates emotional benefits of icon, rational simplicity of label” thoughts on #icondesign by @iA
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Roger That: eine Schrift, die Wörter in #Icons verwandelt @iA #RogerFederer
Retweeted by iA Inc. @viticci Pretty stable. Very annoying bug though: when unticking “use mobile data” for a certain app, you can't enable it anymore. :/iA Writer Classic received a final compatibility update today. Make sure to update the old or upgrade to the new iA Writer on sale.
Retweeted by iA Inc. @johanneswre There is no escape. Last on the list is the only future. @frankrausch To make up for an average design job we only need to sell 8000 cheeses at $5. To cut cost: ship them yourself from the office!And another way to deal with a lack of design clients: Teaching them how to get completely rid of you: on the design agency model crisis: way to deal with the design insourcing trend: I/O death chart:
Gartner’s Hype Cycle and the importance of not jumping on it too late, nicely illustrated: Metal words vs Least Metal words: I see a genuinely funny joke on Twitter.
Retweeted by iA Inc. @mattesmattes Congrats. This is big. Was the pitch a free pitch? @evalottchen Grad gesehen.Unseren Monsterartikel “Über Icons” gibt es nun auch auf Deutsch: Bouroullecs designed a TV.