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Professor of Advertising, Creative Director, Writer, Maker, Advisor to Brands, Ad Agencies and The Next Generation. Boston University, Mullen and Beyond.

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Join Twitter 1/1/09

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@comugrad Students wrote a book (e-book) in three hours. http://t.co/M6hLR4azIU A new annual tradition in #BUSCDThis year's "We Wrote a Book in Three Hours." It's all about speed. http://t.co/M6hLR4azIU Congratus #BUSCD #3hrbookEver get one of those email requests where someone hits you up for a $50 or $100 donation to support a chari... http://t.co/xjuK7mRIEh
Can getting rid of the conference table make room for ideas and #collaboration? @edwardboches http://t.co/CNUcAihduK
Retweeted by edwardboches@alexred @rowemore Maybe for milk.I am here at #bumkc to talk about marketing with a very esteemed panel of professors. http://t.co/bGF2r1JyAz
On average homophobes die 2.5 years earlier than non homophobes. Also from Harper's Index.Girl Scout sells 117 boxes of cookies in two hours outside San Francisco marijuana dispensary. Via Harper's Index
The books about Lance sound at least as exciting as a Tour de France. http://t.co/Kc9nTB94h7How to Get a Job at Google or Anywhere. (Part Two.) Great Read for Upcoming College Grads. http://t.co/XhnAYcd1ijHow to Get a Job at Google or Anywhere. (Part One.) Great Read for Upcoming College Grads. http://t.co/z7mfio1fWf
The irrelevance of Facebook may be inevitable. How inspiring s your news feed? http://t.co/E1AfdmNkz0
I just voted for American Greetings as the week's best ad. http://t.co/NlqCzIcVSg #Top5AmericanGreetingsI'd rather be a pirate than the navy. #3hrbook We're signing the book with selfies. Take that, Ellen. http://t.co/VcmfkLJgOYI love this image. @smarielin @comugrad Here we go! #3HRBook #StrategicCreativeDevelopment #BUCOM @comugrad http://t.co/XiSXbuAB7qThe best of the best ideas #3hrbook #buscd @edwardboches http://t.co/HY9pB40zyn
Retweeted by edwardbochesWe came, we wrote, we conquered. #3hrbook #strategiccreativedevelopment http://t.co/TrkdeRPBAD
Retweeted by edwardbochesGO DREW GO #3hrbook #lonecopywriter http://t.co/QTG61B3cXw
Retweeted by edwardbochesThe question everyone is dying to figure out... #3hrbook #bucom http://t.co/8bqzaOBUoV
Retweeted by edwardbochesBen and I are emojis. 😜😯#3hrbook http://t.co/WeFeCQt0w7
Retweeted by edwardbochesTHUGGIN OUT A BOOK #3hrbook http://t.co/jcEdcEaBnw
Retweeted by edwardboches.@theonlyhomie Education in action.@liqing1104 More like half dead and out of energy.@laurhaslett shout out to Lauren for the best chapter in our #3hrbook! #tweetsoritdidnthappen
Retweeted by edwardboches@VictorHanas Yes you did, because you are all amazing. #3hrbookCan't believe we actually wrote a book in 3 hours. #3hrbook @edwardboches #thisisthecreativeprocess http://t.co/IdTupyGOkp
Retweeted by edwardbochesOut here filming @edwardboches's #3HourBook project 24 students making an art book in 3 hours. Craziness. @comugrad http://t.co/0tZyCIXKpZ
Retweeted by edwardbochesGetting ready to do what we do best #3hrbook #creativityunderpressure @edwardboches http://t.co/0TYXxDY2eC
Retweeted by edwardboches@edwardboches #3hrbook unibrow of creativity http://t.co/k0JlRsYCEj
Retweeted by edwardbochesWhat happens to our brains when we exercise (and how it makes us happier): http://t.co/Ywlarp4xYf http://t.co/9mMzh9ECPu
Retweeted by edwardbochesWith Gabriel Garcia Marquez gone, the world feels a little less magic and a little more real.
Retweeted by edwardboches.@MShahab @dashahab We should never see the SATs again. That's the only real solution. They were never intended to be such a benchmark.Making photoshopped models in advertising illegal. http://t.co/FSmzFIMIUW An uphill battle, but a worthy one.@cc_chapman Yes. How is new gig at Wediko?@cc_chapman There are no limits to creativity. At least I haven't found them yet.Time to get crazy again. Getting students to write a book in three hours this morning. Not even sure what the topic is yet. #BUSCD
Sen. Claire McCaskill wants to know what colleges do (or don't do) in response to reports of rape and sexual assault: http://t.co/YPesC9n70e
Retweeted by edwardboches@Aerocles @cschweitz Here is a really great piece on airline seats. http://t.co/eockwftW2Q $500,000 a piece.Hey @thefantastical Nice work on the branding of @47brand http://t.co/5xmRFfcyGr. Like that you are living up to your word: Nimble.Remember Reebok's UBU or years gone by? @47brand does a better, more realistic version with #letyouryouout http://t.co/5xmRFfcyGr@bigspaceship don't love the ux. too many steps and requests for email addresses.it's becoming clear to me that a creative director is pretty much an amateur psychologist who needs a professional psychologist.
Retweeted by edwardboches
@SydneyGodett20 Go Terriers. My daughter Huan is at your game tonight at Harvard. Rooting for Terrier red and #20.@newscorp @wsj @wsjd Please read @sarahm 'To Make Conferences More Diverse Look Beyond White Men' @pandodaily http://t.co/ZBHY91qeO8
Retweeted by edwardboches
Interested in learning about #market #research? We're teaching our second class at @GA_boston tomorrow night. https://t.co/HvgujMKfpr
Retweeted by edwardbochesGoogle Buys High-Altitude Drone Maker http://t.co/NhlWW3c9MG I wonder what the ad model will be?Questions for a panel on the evolution of marketing - http://t.co/s9PgT9pErq via @shareaholicMy Ideas, My Boss’s Property. Denying ownership stifles creative motivation. http://t.co/kTRCFxlnVxWill apps prevail over the mobile web? http://t.co/NjQgPEcbA3 … … A loss for innovation if they do says @cdixon via @mikearauz@ingwalson That is the challenge. But perhaps the wrong reason for agencies to hold onto too much traditional thinking.15 questions ask whether and how marketing and advertising can evolve as quickly as they need to http://t.co/MAz9u1JO1k For upcoming panel.
Masters is such a great brand. Promise of drama, narrative history, iconography -- jacket, flagstick, caddie whites -- no digital graphics.Well done @ATT You have ruined forever Brian Wilson's greatest composition.@tobetv I don't think his ego could fit in my office. And where would the bar go?The only way for MadMen to end: Don dies from a self loathing overdose; everyone else moves on. That would be truth in advertising.If MadMen is a show about advertising, then sure, Don can change. If it's a show about human truth then no he can't. http://t.co/oikXlQ42nNA beautiful piece in the Lives column this week. Survival skills you don't find in a book. http://t.co/AF3TyK04h0
Congrats to my newest @comugrad colleague. The passionate @amyshanler joins full time.The amazing @comugrad ambassadors. Talent beyond. http://t.co/U9BU2ccUcK@edwardboches presenting the advertising department to #BUCOM2018 at @comugrad open house! http://t.co/au57TkvFBv
Retweeted by edwardboches@etobon @martysg @Bobosphere Probably a good marketing tie in. depends on film and rest of program,
We need your latest work by 1st May to help us make Issue 39 of Contagious the best yet! http://t.co/ZdDcWtyf3K http://t.co/ShV6uY3XMX
Retweeted by edwardboches@IanGertler @pixar @mrhowell Why thank you, Ian. Appreciate that.Can a table kill creativity and collaboration? New post inspired by @DisneyPixar and @mrhowell. http://t.co/gtnn2cghsW Join in if you want.What Americans will look like, soon. Beautiful. (Thanks Mona Marimow.) http://t.co/pV4TILEjDjMatt, you killed it. That was a lecture I enjoyed and learned from. @mrhowell @comugrad@edwardboches @comugrad - looking forward to an interesting discussion this morning, thanks for having me!
Retweeted by edwardbochesThe advertising industry is ripe for change. Awesome guest lecture by @mrhowell this morning, thank you @edwardboches for making it happen !
Retweeted by edwardbochesThrilled to have @mrhowell joining us today in #BUSCD at @comugrad. Students are inventing new products/services. Matt can teach add value.Using some of the never ending brilliance from @mikearauz in #BUSCD today to talk about future of creative industries. Thanks, Mike.
Huge thanks to the thorough, articulate and insightful @RollieDingers who sent great stuff for my How to Get a Job ebook. CC @debkmorrison@cindiel1 Yup. Great stuff and remarkable accomplishment.@edwardboches Our clients are the heroes in Made With IBM! Amazing
Retweeted by edwardboches@bradmblake @tbartlett21 Sent you Branch invite. Please chime in.@bradmblake I just added you to my branch about “Getting a job in "advertising"” http://t.co/XrRXjNUX8yRecipes made with IBM Watson. Made with IBM: http://t.co/87vFWGVj0t viaMore kudos to IBM marketing and advertising. 50 new spots for the Masters. No repeats this weekend. http://t.co/gPQ4hwUejFTalking about “Getting a job in "advertising"” Who has something to add? http://t.co/Gfo9JuXAUt cc @schwartzie14 @garethk @ mikearauz@betofaria Basic tips. Dos, don'ts. Best examples. How to impress. What you look at, look for. Book vs talent. Will start a branch + invite@benculpin Great, thanks.@tbartlett21 Sounds great. I am going to augment my thoughts, opinions, experiences with input from professional community. Contacts?@Bucky_Todd agree. On my list.@benkunz You should be riding not driving.It never gets old watching the honorary starters tee off. One of the oldest and best traditions in the game.
Retweeted by edwardbochesWriting ebook on how to get a job in advertising for students: fm resume 2 internships 2 positioning 2 portfolios. Willing to offer input?
@SlappyDs You won't believe it. One of my very best students submitted a brief without team names on it. What should I do? Please advise.Google Glass embraced at Beth Israel Deaconess http://t.co/aRT4lhs8v1 (I hope that anyone can't read those QR codes on the patients' doors.
@edwardboches so proud of the #myCOM team. And ALWAYS appreciate your guidance and insights!
Retweeted by edwardboches@alexred Still would not work. Fear of death is not a good enough value exchange.@DeanSaboSays Hey, good going. #myCOM.Huge congrats to @DeanSaboSays and @comugrad for winning the Shorty Award. Well done. http://t.co/Dvn0UDQSNSAmazing? I don't think so. @SlappyDs @Adweek I will throw together a blog post about behavior change and what does and doesn't work.Congrats to @comugrad on winning one of the #ShortyAwards http://t.co/gDdB8SkpeG cc @edwardboches #myCOM
Retweeted by edwardbochesWhy does anyone think this will work? Fear never works. You have to leverage existing behavior/value exchange http://t.co/nNG4mQKEKy
@ElvinW_ Agree, complain to the department. All my classes filled up this am. Not sure if there is another portfolio class offered.Just downloaded NYT Now. Check it out. Good for when you don't have a lot of time. http://t.co/zALqFs2mXn
@jaredroy wish I were that fast. Hoping it will make me young again@mrhowell Did you see what @dustyj wrote about you on Agency Spy?@jtwinsor @michaeltabtabai @dweingrod Doesn't make me faster, but I look faster. From Mullen, In lieu of gold watch. http://t.co/sZMs577rCu
@BUCycling If you do one charity ride this year, make it this one. Great cause, route, and lots of BU involvement. http://t.co/KNFw6HOMln
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