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Rags Srinivasan @rags Boulder-Berkeley-Bay Area-?

Business guy specializing in Strategic #Marketing and Product Strategy. Berkeley MBA. How can I help with your #prodmgmt #pricing #segmentation #strategy?

62 Following   1,679 Followers   9,602 Tweets

Join Twitter 5/15/09

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With A.G.Lafley back at P&G's helm, you might be reading Playing to Win. You should balance that with another book on P& Soap OperaMost small businesses failures are not due to pricing problem even though most of their #pricing is wrong
5/24
2013
If you are trying to drink from the firehouse you are doing it wrong. Know what is relevant, fast.Of course I think small data is now under-rated for analysis and hypothesis proving. Mountains of CPU are used to attack redundant data.
Retweeted by Rags Srinivasan
5/23
2013
@wimrampen Wim! I am remarkably appalled :) cc: @rshevlin@mattwensing Intuit?A 26-year-old Indian woman is the first female amputee to climb Mt. Everest. http://t.co/PTEfaPuH8k
Retweeted by Rags Srinivasan@alexpozin come on you have to show an example of all 3@Brian_Logi I get deflation. My question is whether it is even remotely relevant with cupcakes. what job were customers hiring cupcakes for?@agufonte if it has FC allocation then it is not appropriate to say sold below cost
5/22
2013
@agufonte Is the $200 cost all variable cost or does it have fixed cost allocation? would you tell me the source for that number?@PradSam no. you are utility maximizing99.9% of what we get to read is junk and worse insult our intelligenceThought no one could top techcrunch writers' keen business acumen and expertise in M&A. Proved wrong by this http://t.co/W3cKg61dHq #sheesh@metabrown312 a promise to not screw up? no wait, that promise is for Tumblr usersWonder how many who say Tumblr deal is about yahoo relevance use any of the yahoo services
5/21
2013
@Pv if you have net worth of $1B and you are updating your own LinkedIn profile (or have one) shame on you :)The Value of Big Data Isn't the Data: "Data itself isn't the solution. It's just part of the path to that solution." http://t.co/Pk8CBU16u0
Retweeted by Rags Srinivasan@StevenLoi just going by the base rate of successful M&A, combine that with the target and acquirer's trackrecord, bearishTry that line in your cover letter with your resume to Yahoo ..."We promise not to screw up"- No Yahoo retail investors this is not meant for you.If it looks like pig, walks like pig and eats like a pig it must be one http://t.co/OhsiL6AsCs Until you seek contradicting evidence that is
5/20
2013
Apothekar needed Autonomy deal to make his mark, would you say something like that for Tumblr. Oh no, this time it is different.I am reading a lot of Deepities in my timeline these days http://t.co/58p8YVP3vJHow nice! FreeTumblr Users are revolting yahoo acquisition http://t.co/XAxnZrHZpCIt’s just that it’s so much more profitable to provide foods that happen to be unhealthy http://t.co/1ZdWsX0VwPA business I support raised its prices $2 across all products because their rent went up. Right or Wrong? Correct or Incorrect?@Nudgeblog the question is does deflationary expectations apply to such productsI am announcing new customer disloyalty metric - Net Promiscuity Score. How many times your customer cheats on you for competitor promotions"Florida has had more Powerball winners than any other state" - News. "What can we learn from Floridians on entrepreneurship" - Forbes@nickdemey are you paying for the service?The Hippo Problem in Business Advice http://t.co/OhsiL6AsCs
5/19
2013
Last call for opinions on Tumblr and Yahoo. After tomorrow Ms.Mayer will move on reading something elseRT @alexpozin: Good decision, poor outcome. "in hindsight, forecasted cost was wrong and the volume was 100x ..." http://t.co/1HkQYdgaxBRT @jsenft: RT @JohnDCook "I'm not sure we've learned a lot [in economics] since, oh, 1950" @EconTalker on #cities http://t.co/rKZGSIvW0d@om on paying more for ethical goods- brands should offer both, with right targeting for the segment (and capture additional profit as well)@jsenft i think Forbes has exclusive copyright on "what can xyz teach" and "what can we learn from xyz"@rshevlin I don't know about @wimrampen , it is in HBR so ... :)@nudgeblog @R_thaler Does cupcake deflation expectation work to help dieters? https://t.co/T8HSfunLw0I find @mims and his cohort at @qz write pieces that respect reader's intelligence. Not what I have seen from other outlets.RT @wimrampen: Whatever Value Creation Will Look Like in the Future, it's not like this.. http://t.co/z62znEQuG3
5/18
2013
@BetseyStevenson you must be a classical economist :)@RaquelHirsch i may not be right but i figure my opportunity cost of not trusting such studies is low compared to trusting@RaquelHirsch I've not. Thanks for the link@om i usually take the pi metaphor one step further - profit is share of the value pie created@srinatar Sriram wonder if you saw my DM from 2-3 weeks ago“@om: Simple truth about profit http://t.co/Vv0EbhhI5e@BetseyStevenson I doubt the segment cupcakes are targeted at thinks that way@BetseyStevenson because price signals value and lower means less coveted?"70% of investors believe Apple lost its innovative edge" - Bloomberg. Yes, investors are a smart bunch!@RaquelHirsch given recent scandals in such psy research I will question the data and methodsRT @WSJ: Buzz Aldrin: "When I see moon, I don't say, 'Hey, I walked on your face.' I just feel grateful." http://t.co/w1X7a9bwVI#BigData's mascot should be Hippo not an elephant - http://t.co/oibdMiwKY9 Focusing on surface symptoms over underlying theory
5/17
2013
The other Hippo Problem http://t.co/oibdMiwKY9 (not the one @avinash mentions)@zachdillon Exactly. But you don't get to tweet platitudes if you buy PowerBall ticketIf you launch a startup today, chances of getting $550M exit? Chances of winning $550M PowerBall? Which one will you pick?If you assume tickets are unique, expected value of PowerBall ticket is better than price of ticket. Buying?@mattwensing hope it is not due to bad debt expense
5/16
2013
In an anonymous survey 30% of elementary kids reported cheating - do you think they cheated on the survey answers too thinking it's a test?Customers with wherewithal and willingness to pay $150 for a weight scale likely do not need it http://t.co/zPhbq9kJy8 #jtbd #segmentationSubway $5 footlong may be LESS healthy than a Big Mac http://t.co/H0Zh7gTDDm via @avinash verifying the obvious may shout it isn't true
5/15
2013
@bhc3 i bet you notice it only when it happens :)@caneel and yet Unilever does this in India http://t.co/YZaPS5xfGv"It's not about making fun of people. It's about the general absurdity of what we all believe in" http://t.co/w7xYNGwr6b via @alexpozinSo the outrage is not over Disney still crowning princesses but the makeover@Pv then they are happy to take your money regardless"Fake Guru Exposes How Gullible People Are" http://t.co/ejrfldme1Z >> no not your favorite management guru unfortunately@michaelshermer @alexpozin you think one day management gurus will reveal that it was all a big joke to show how gullible people are?@Nudgeblog so you didn't assume like classical economists if it were a $5 bill someone else would have already taken it@Pv it is likely carefully constructed customer selection@Pv no they are demarketing to you(Some) delusion is necessary to attempts to do the impossible...
Retweeted by Rags SrinivasanMcD cuts Angus burger from product mix because? http://t.co/e2cluaaWPw Customer #jtbd changed
5/14
2013
@mims re our last conversation on payment http://t.co/49izdGFWS2
5/13
2013
"Paying 30 percent in perpetuity and not knowing who the customer is not okay" http://t.co/zeSa5oWG6N@avinash the article left out appraisal value matters only if you can sell it - diamonds once you buy are forever http://t.co/ePDah9YaCkRT @avinash: Tiffany vs. Costco: Which Diamond Ring Is Better? http://t.co/IooaKzsbmS #preception #reality conspicuous consumption?HP sued (again) over #Autonomy deal, this time fir $1b. Whitman calls it magic and bigdata. It's neither. http://t.co/86IJnC2eNZ
Retweeted by Rags Srinivasan"do something remarkable before Monday afternoon" - Guru. How about critical thinking and stop reading patronizing advice?
5/12
2013
I am surprised that the product in this top-left quadrant exists http://t.co/4BcOJlcn3i Which segment, job and size? #jtbd #pmfit@bhc3 alive and well, right next to #lifecoach and #hashtagguru@mattwensing You are living a full life Matt! Best of luck@bhc3 by a social media scientist i bet
5/11
2013
Business model is-How you capture your fair share of net new value you create for your customers. Marketing is? cc:@RaquelHirsch @mikeboysen@mims i wonder if we will all end up working for the company, get paid in its currency that can only buy its products ... probably not@mims surely I don't see evidence. I see the next battle field is that. Ultra Vertical Integration@mims add to that 5) Payment systems
5/10
2013
@karansood just don't expect fans to pay full price after that :)@mikeboysen @RaquelHirsch that is true@rshevlin doctor of thinkology?“@RaquelHirsch: @rags Lower price is the lazy man's idea of marketing.” >> in most cases except Amazon and WalmartPrice leader at the high end worries me lot less than price leader at the low end - is low price leading to all around value destruction?If the lunch portions in premium priced gourmet casual places pack 1000 calories one might as well choose fastfood at lower pricePice a price customers are willing to pay and try to make it at lower cost - but if you pick really low price http://t.co/pwUHmQjvfD
5/9
2013
The Power of Purple Pricing http://t.co/vpGfQiyrGO but why all the complexity? Why not use Dutch Auction?In anticipation of end of Groupon craze, my book is now priced less than the price of a cupcake (and fewer calories) http://t.co/sOn273vVi3You don't decide to build a product because it costs you $8 to make and you can tack on $2 when you sell it
5/8
2013
In these big sets if data basketball players experienced statistically significant hot hands http://t.co/jUIbny9tBA trouble with #bigdataSAP brings HANA into the cloud http://t.co/0LBWHlutKU I am reminded of Churchill Club debate between @benioff and Hasso in 2008Yankees Selling Half-Off Tickets on Groupon http://t.co/Nhh9AQO0QO perfect use as sales channel for expiring excess capacity
5/7
2013
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