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Editor of MELT on WION, advisor to Unmetric, former Editor of Storyboard; not a guru, maven or architect of any kind. DMs open.

559 Following   13,014 Followers   32,851 Tweets

Joined Twitter 8/22/09


During the last few years, urban India has been consumed by air quality data. It’ll be fascinating (and frightening… https://t.co/gfahWSRbjNBREAKING: INDIA TO HAVE 76,489 OTT PLATFORMS BY 2021.Again and again...same issue with panel discussions at conferences: 1. Anchor speaks way too much, leaving little… https://t.co/GFLk3aRUnf
Retweeted by Anant Rangaswami @chatak Interface @AnantRangaswami Nice! Reminded me of the Hutch, vodafone ads of yesteryear :)
Retweeted by Anant Rangaswami @AnantRangaswami Our team will be thrilled to hear this...
Retweeted by Anant RangaswamiIn all the gloom and doom about the economy, jobs & unemployment, here’s a bit of @JerrySeinfeld humour...there’s a… https://t.co/ycgZdusV7x
Retweeted by Anant Rangaswami @Jasbirtweets Pizzas work better, in my view.Is a ‘pizza’ chart more relatable than a ‘pie’ chart?Superb. A soft, clean, entertaining ad after ages. https://t.co/zf8oLqqfF1
11/15
2019
@nairsameer @paritoshZero @shunalishroff @KiranManral @mrsfunnybones @PritishNandy @iShantanuS @nikkhiladvani Get an exorcist! Now! @Pro_Bharati @ICMRDELHI @shwetaPHN @PMenonIFPRI @docanoopmisra Terribly carelessIn the same way that motor vehicles are not allowed to ply without PUC certification, cities should not be allowed… https://t.co/Atqs377mov @meetamalhotra @TheHardCopyCo @DesignUpConf All the bestWeMakeLosses https://t.co/bUbfg6AyKSAs a child I remember #Jawaharlal Nehru’s birthday being celebrated with as much fanfare as any major festival.… https://t.co/Tfe6Bn5RvS
Retweeted by Anant RangaswamiHashtags are the most useless elements in advertising today. So much time spent on ‘crafting’ the ‘perfect’ hashtag… https://t.co/IoSvGILGmv
11/14
2019
Vodagone.I think @TVMohandasPai’s account has been hacked. Very worried. https://t.co/KDXTTkC8UNIn which it is proven that recruiters are not copywriters. This is truly insane. https://t.co/RQAepoIAOvWhen Niel Armstrong landed on the Moon surface he found Kerala Tea stall ! @SavithaKartha https://t.co/rX4pEe0L6e
Retweeted by Anant RangaswamiA wonderful tribute from ⁦Sumit Roy to a true Ad legend. I remember inviting him to be on the jury of Abby awards w… https://t.co/6NeeNiahwT
Retweeted by Anant RangaswamiAggi talks about the power of print advertising and a unique comparison versus TV. Must read. @ETBrandEquityhttps://t.co/fy1yzVkAiJ
Retweeted by Anant Rangaswami @mohitoz What marked them apart was their wide reading, eclectic tastes & quest for knowledge; both #RamRay &… https://t.co/kkLRfZKcJC
Retweeted by Anant RangaswamiEvery word of this resonates so well. Especially the bit about borrowing the projector: there was a time when gentl… https://t.co/fbGgVSwWiX
Retweeted by Anant RangaswamiReceived my copy last evening. Must buy, must read, must learn from. ⁦@VikkiRossWrites⁩ ⁦@davetrott⁩ ⁦@markpollard⁩… https://t.co/tzUoDquY50
11/13
2019
That 300 year old restaurant would run more profitably than bloody Starbucks even today https://t.co/hDyYTcUQUl
Retweeted by Anant Rangaswami @AnantRangaswami Next: 300 year old Chit Fund Headquarters found beneath RBI Central Office in Mumbai.
Retweeted by Anant Rangaswami @VikkiRossWrites WTF is with people who tweet someone else’s photo or joke as if it’s their own? I just don’t get it.Self promo alert. Feel free to judge me. Ok, so our new ad for Kotak is out. (If you haven't, here it is. Every vie… https://t.co/Kra91JR5jR
Retweeted by Anant RangaswamiDid you know this connection? https://t.co/bvMa2oXzhQ
Retweeted by Anant RangaswamiNew business idea of the week: Fake vegetables made from 100% meat.
Retweeted by Anant RangaswamiBREAKING: 300-year-old Udupi restaurant found under Starbucks.
11/12
2019
The two measures of being a @twitter celeb. 1. Blue tick 2. Being blocked by Twitter. Neither has happened to me. I… https://t.co/OGFChgkFGf @ddey67 Luchi alur dom is not a debate.BREAKING: AKSHAY KUMAR TO ACT IN AND AS “MAHARASHTRA CHIEF MINISTER.” @naropant Also paneer. And typos.Towards the BJP. https://t.co/nh6BbR365BThe brand ‘Made to measure’ did not exist in 1983. It’s obviously product placement at work. It’ll be interesting… https://t.co/UMBOfRy6POOne potential upside of a Shiv Sena - NCP govt is, no more Amruta Fadnavis song videos & that's a major plus point.… https://t.co/WKweAXG6HW
Retweeted by Anant RangaswamiAn @AnantRangaswami special! https://t.co/fTTJE2DcSW
Retweeted by Anant RangaswamiBoris Johnson picked the 12th December for the general election because the majority of unis break up on the 13th s… https://t.co/iQFmHYu5Yt
Retweeted by Anant RangaswamiRashtrawadi Sena
11/11
2019
@thesatbir Jai Veer Hangman for Jai Veer Hanuman when I was at Sony trying to sell sponsorship for the new program.'What’s the role of a CMO at a global conglomerate?⁣ ⁣How to build a corporate master brand?⁣' Another 'educative'… https://t.co/HtYfLggvUn
Retweeted by Anant RangaswamiSony TV has expressed regret for referring to Maratha ruler Chhatrapati Shivaji Maharaj as only ‘Shivaji’ on Kaun B… https://t.co/QIePhjjeH1
Retweeted by Anant RangaswamiAnd for this one, which didn’t fit. https://t.co/tW28KCnhwe
Retweeted by Anant RangaswamiThank you for all those beautiful photographs, thank you for your art. RIP #RobertFreeman @thebeatles https://t.co/TodH0zTaWw
Retweeted by Anant Rangaswami
11/10
2019
@dreamzdotcom Koolar, not Kooler. @ChandrusWeb McDonaldsUnder sec 144, you cannot have five or more paneer dishes in a restaurant menu.BREAKING: SUPREME COURT BANS PANEER @RohanRangaswami @jobsworth @eastbengal @parthasinha @paritoshZero https://t.co/wMiaRHg5YJ
11/9
2019
Agree. ‘People’ includes the people who own the platform, make policies for the platform and write algorithms for t… https://t.co/Dn5viI8YvYHow can you not smile at this? https://t.co/sLy14HhmhX
11/8
2019
I wrote an article for Campaign. (Don't tell Claire Beale I've posted it here free). Dx https://t.co/Xxz91xQB0m
Retweeted by Anant RangaswamiTwitter has a history of doing precious little about hateful and abusive speech, and even allowing even terrorist o… https://t.co/XrfYCPmzrP
Retweeted by Anant RangaswamiI don't believe them. Their actions prove otherwise. https://t.co/1d6gTZgFX4
Retweeted by Anant Rangaswami👏👏👏👏👏 https://t.co/6IaMGgQuAA“The secret of my success? Please see below.” https://t.co/i2VeyFo0mU#MobileMarketing will #ShapeTheFuture of marketing! Watch MMA India's Chairperson - @Nairpriyahul (ED - Home Care,… https://t.co/MFcnr0I3CA
Retweeted by Anant Rangaswami
11/7
2019
Congrats @DippakKhurana @Vserv. Proud to be investor #1. Wish you loads of luck! https://t.co/Yt7Qiu6AnV
Retweeted by Anant Rangaswami @_pallavighosh @nistula PLEASE, use 'policemen' and not 'cops'. On the channel as well, not just on social media. W… https://t.co/EyiYIoqUbz @priyankac19 and Kashmir, for God's sake! it's ridiculous.#AdsWeLove is a new campaign by us to drive and inspire creativity in print. Been working on it for long. The time… https://t.co/FShxyZ1ACO
Retweeted by Anant Rangaswami @jthoyer @markpollard Same question. It seems that one cannot get it in India! @markpollardChetan Bhagat to speak at conference of BJP and Shiv Sena legislators on his new book, Half CM.Six years ago. But, dare I say, worth a read. RIP Tarla Dalal, India’s first Masterchef - Firstpost ⁦… https://t.co/a9mIDnpfwZI’m in. https://t.co/To8UusASzr
11/6
2019
All the best, @punitgoenka, for the next five years in charge of Zee Entertainment.Hearty congratulations @punitgoenka! The skipper has steered his lofty galleon through treacherous waters but the o… https://t.co/CzzVNV51PT
Retweeted by Anant Rangaswami“Aur kya chahiye?” https://t.co/0nfa4FxuB2I wish news channels will stop saying ‘cops’ and use ‘policemen’.India’s only food writing award is back! And @ZomatoIN is proud to be associated with it. Details here:… https://t.co/rP5T0NAhXj
Retweeted by Anant RangaswamiI think @Twitter’s hate speech algorithm has an IQ of 12. Artificial Intelligence works only if it is intelligent, @jack.“Beta, become a lawyer when you grow up.” “Papa, what do lawyers do?” Papa:👇🏻 https://t.co/FLxNddAUAGWhen talented youth in demand in India’s start up industry refuse to go to NCR and even young consultants refuse pr… https://t.co/fbeFyM4JexProof that non-veg is dangerous. No one dies by eating 41 bhindis. https://t.co/CFuSnE3LyRIf we had joined RCEP you probably would have said domestic industry will be killed. Which is a lesser evil joining… https://t.co/Ycxu0Qcre9
Retweeted by Anant Rangaswami
11/5
2019
We are proud to present The ⁦@ZomatoIN⁩ Excellence in Food Writing Award with ⁦@CNTraveler⁩ with a most impressive… https://t.co/PsJE7vMKbO
Retweeted by Anant RangaswamiTake that, Bombay! 😆😆😆 https://t.co/R04eanZyks
Retweeted by Anant RangaswamiNo seatbelt. Breaking the law. https://t.co/7UUBrfTLV7In Delhi, an excess of particulate matter is responsible for pollution. On social media, an acute shortage of artic… https://t.co/4ULCLWiGBV @Suvenk @nistula Hope it wins an Oscarf award. @Suvenk @nistula Kashmir ki kali. A cover version. @Suvenk @nistula After the film is completed, Pashmina can host a wrap party. @nistula hahaha.Wonder how many people will look at that and say 'that's not an Indian guy, that's not an Indian number plate, that… https://t.co/5x8Tbk3ygp
Retweeted by Anant RangaswamiMust read.The Festive Spirit? by ⁦@desaisantosh⁩ https://t.co/nplikoEAdH
11/4
2019
It's @SunilLulla's first @nycmarathon folks. Let's send him some energy @ShibaniGharat @Shashimediabranhttps://t.co/qOCRzBXnof
Retweeted by Anant Rangaswami
11/3
2019
@manishalakhe Chandru’s has red wine?This week, @ritzdotcom reviews 3 distinct #diwali marketing initiatives by @FortuneFoods @DelhiAirport (GMR Group)… https://t.co/WtLTShqdW9
Retweeted by Anant Rangaswami @aj_meister @PayMate_IN Wonderful! Well done to all. And gratitude to all.What are the secrets of balancing brand and performance? Join Toby Jenner, Global CEO, @WavemakerGlobal in a conv… https://t.co/gzk7liAnkd
Retweeted by Anant Rangaswami2/2 of the NCR as a business destination. If their workers can’t live comfortably and in reasonably good health, wh… https://t.co/SsPinOsB9JAll Delhi NCR businesses should shut down indefinitely to mark their protest against the inaction of the political… https://t.co/DtUdPUP0L6India story versus Bengal story #healthcare https://t.co/CM5mZSmyHK
Retweeted by Anant RangaswamiThis photo is from a day before Diwali. 6 months ago I asked our maid, press waala, security if their kids went t… https://t.co/OYJyCAOVrh
Retweeted by Anant RangaswamiI was looking at a really boring small hotel in a very strange town in a small rarely visited country. The hotel b… https://t.co/gvN2ofaIXe
Retweeted by Anant Rangaswami
11/2
2019
Received by ⁦@jobsworth⁩ in London. On the way to me shortly. Looking forward to it, ⁦@ByDonkeys⁩! https://t.co/5nSd9RVOtq
11/1
2019

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