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Communications consultant (see pinned tweet). Corporate workshops on personal branding via social media. Own @milliblog, ItwoFS & @NoWordYet.

1,385 Following   37,102 Followers   147,337 Tweets

Joined Twitter 12/18/08


@yjejani They have multiple versions - this is just part of the overall pool, I think... not in response to last week's one :0 @marasim135 :) https://t.co/JRiKAwsPV3 @The_Karthik @Apple You should have ordered a OnePlus through that iPhone while at the Apple store. @SriniKay Yup. First used by Labour MP, @DrRosena, on November 22. https://t.co/0vOl86OU3A Copied by Boris, later: https://t.co/YwDPt6dsd93/3 on it to make a/any point, while completely ignoring the precariousness of the situation. The best response to… https://t.co/cQwZ9a4PAj2/3 learn that from them. Removed of all layers, it was simply a 69-year old man falling down. Whether he read the… https://t.co/AZAuwFUu19It is very, very distressing to see people making fun of Modi falling in the stairs, or use it to make a point abou… https://t.co/kT3Ay1gtPWHad a say in today's ET Sunday story by @ShephaliBhatt. I dig into my experience of training CXOs on use social med… https://t.co/hSYhhniKnU4/4 For the rest, this ad at least gets them interested enough to read up more about the show. But not pay for Hots… https://t.co/pIY0OwBLf63/4 hitch - this show is part of Hotstar VIP, for which people need to pay. Hotstar has about 400mn users, but unde… https://t.co/awVEQbC1lC2/4 Doctor Foster by Mike Bartlett. Directed by Tigmanshu Dhulia and Aijaz Khan starring Rasika Dugal and Purab Koh… https://t.co/iLrwvbKamgWhat an interesting ad! It clearly marks itself as an advertorial and uses the survey tactic to get your attention.… https://t.co/VshDwexGI5Milliblog Weeklies, Week 99! That's 99 weeks of curating new music! Not bad, huh? :) Next weekend is the annual mus… https://t.co/U7uo8hIXke
Retweeted by Karthik5/5. All brands advertise in print media to be remembered and liked. One brand recently advertised a double-spread… https://t.co/yoDuvABwKd4/5. Nestle has voluntarily adopted a standard called Nutri-score under which it offers front-of-pack scale to deno… https://t.co/DaqAWusvAt3/5. Exercycle brand Peloton made an ad film for the holidays. It was widely mocked. Ryan Reynolds rode on the mock… https://t.co/agmTRKcVpM2/5. A Marvel superhero posed with a plastic bottle on Instagram. A DC superhero berated him in the comments! They… https://t.co/c6VYR35xM9A round-up of my posts from last week: 1/5. #BoycottTitanWatches was trending on Twitter all of last Sunday and ma… https://t.co/p1s3rtREBRThe gift that keeps on giving :) "Baayein Haath ka Khel" is a uniquely Hindi phrase; used for this ad in Mumbai and… https://t.co/sBmMkb6ED4
12/15
2019
@peegeekay Started around Kaikondrahalli Lake, on Sarjapur Road. Moved further down the road and away from the lake… https://t.co/v0DzYhXkYW @guruvignesh_ There's one subscriber-led model - Netflix. All other models are based on advertising, as far as I know.Thread. https://t.co/9uQwZKg8cC @GulPanag I started discovering the magic of running every day (5 kms every single day, including weekends) very la… https://t.co/ifmtF12bAp @PBnrg His (or her/their) FoE.Step 1. Step 2. Step 3. https://t.co/V2cKaO21nI @samosawadi That news report is dated May/September 2016. Jan.2017: DU challenges CIC order… https://t.co/oOMTQGQEkkThis. https://t.co/3ArWb8W6an @VlV3K @altbalaji May not be possible since Mission Mangal released on Aug.15th and Mission Over Mars released on S… https://t.co/z1l6Ok37Qh @erroldnazareth The article doesn't explain anything more. This is very strange!One more! The common link between all three (see thread above)? People search Google for contact numbers and that's… https://t.co/j3sGAJ2zToSong of the times: "Which Side Are You On?" https://t.co/19i6IXVf0T
Retweeted by KarthikSaar saar... $1=Re.1 saar. In 2017 saar. Your tweet from a BlackBerry in 2012 saar (https://t.co/y3oDOKuc6N). https://t.co/hQLaWW5zc95/5 Interestingly, the Tamil poster of Queen uses, "Asal nigazhvugaLal ookkamadaindhu" for 'Inspired by real events… https://t.co/qDv665N5344/5 The feature film perhaps needs to work extra hard to bring people into the theaters, also because of how bad th… https://t.co/HaQd8TSg8m3/5 This looks like a great test to see if the theatrical distribution of films can still beat OTT, with all the ch… https://t.co/kfADkdx1eD2/5 On the other hand, you have an OTT release on the same subject, directed (also) by Gautam Menon (probably his o… https://t.co/yCfLGjx43FOn one hand, you have director Vijay's Jayalalitha biopic starring Kangana Ranaut. The first look teaser and poster… https://t.co/lrwN57xEpYIn 2013/14, the INC and its allies were so corrupt & arrogant with power that they pissed off people so irrevocably… https://t.co/i0T4wYDMTV
12/14
2019
Love beauty and planet, and a print advertisement as gift wrap https://t.co/Az6SzruRi6 Two instances where brands u… https://t.co/9gaiwgYgWS
Retweeted by Karthik @idontknowtamil @Paytm I presume it is the same logic as naming (the real name) of the fraudsters/perpetrators in n… https://t.co/OnYS0fM8Yw @Namrata_Joshi Of course: https://t.co/NS5nSzluTi @jessie_paul Yes, very hard-working indeed. The only difference is that if such spin came from a corporate, media w… https://t.co/9Zp8urHmbb @shikhari_pambu @NokiaMobile Way too many brands using this banana meme. Tired already.Absolutely phenomenal spin! She definitely deserves higher posts in the BJP hierarchy. By the end of the day, this… https://t.co/0TLTrqPPT2 @InternetBindu @Paytm CVVs in only cards, of course, but you are asked to enter it in a digital, internet-enabled i… https://t.co/4vplibbOgZLove beauty and planet, and a print advertisement as gift wrap https://t.co/Az6SzruRi6 Two instances where brands u… https://t.co/9gaiwgYgWS... to the owner (2-factor authentication)? In case of Paytm, can't they pop up a confirmation screen, "Do you want… https://t.co/qnaEHsbCp1 @Paytm Are there ways to ensure a confirmation in these cases since they are happening digitally? In the first inst… https://t.co/iPEm40c0luOh God! Not again! This time, with @Paytm https://t.co/cy9xIEijdr"The government must review this flawed bill", it seems :) The Govt. would read it as, 'Mission accomplished! Let's… https://t.co/XC32kkeTCHI did wonder why she wants to look after/take care of aloe vera ten times :) Also, are these brands missing a valua… https://t.co/BZ1wXThxoz"...gotta have faith, faith, faith!" https://t.co/x5PXzH1JE6 @mahima_8787 As far as I read, Nutri-Score is only voluntary; not mandated by any Govt yet. Germany is only conside… https://t.co/953fTl5w3z
12/13
2019
@anand_bala God!! What utter cruelty! :(We humans are perhaps the most vile and insidious species to ever inherit this planet :( https://t.co/M7ZME4lTBr
Retweeted by KarthikWould a brand voluntarily disclose that their food item is unhealthy? Nestle does! https://t.co/CmtZhKvKkp This is… https://t.co/l2smrooYcT
Retweeted by Karthik"Not all publicity is good publicity, but as long as you don’t undermine your proposition or entirely alienate your… https://t.co/DnwBJePrHF
Retweeted by Karthik @vyatikram188 Our Home Minister has imposed normalcy in Assam. There's no question after that.As a country, I think we have truly evolved. After all, we impose normalcy in states like Kashmir and Assam. In mos… https://t.co/O85DRhFr8IPehle CAB aayega, phir NRC aayega... aur uske baad desh jayega tel lene. https://t.co/iKFIcpfC6H @imdenzil If #IndiaAgainstCAB trends more than #IndiaSupportsCAB, than we may soon have normalcy imposed all over India :)At what point will internet be cut off for all of India so that entire India can become 'normal'?Will become shame shame puppy shame if fan is in 5/full. https://t.co/cSzvnZTK8GSong of the times: "Which Side Are You On?" https://t.co/19i6IXVf0T @WhambamTambrahm @udupendra Not really. Uber has been using regional language for outdoor ads for a long time. They… https://t.co/LSQ735RtgD @ambimgp @titanwatches @businessline @nairsameer @bhatnaturally @MitrajitB @Suparnamitra99 In this context, this is… https://t.co/6GaYElLN5k @WhambamTambrahm @udupendra Sigh!! :( @ambimgp @titanwatches @businessline @nairsameer @bhatnaturally @MitrajitB @Suparnamitra99 And of course, unless it… https://t.co/eXw4vABWid @ambimgp @titanwatches @businessline @nairsameer @bhatnaturally @MitrajitB @Suparnamitra99 Not in this case. Adding… https://t.co/Cu4tjT8scaGovt should probably think of cutting off internet access to Industrial Production. It's behaving like an anti-nati… https://t.co/iMFTeaJYgOAn IT consultant and her friend literally hand-held a fraud to take their money away! Gave away card number, CVV nu… https://t.co/POE2KRAKmKWahan internet ki mother-sister karke brother-sister ko message bhej rahe hain 🤷🏼‍♂️ https://t.co/2Y1fhqiLdu
Retweeted by Karthik @BoredRoomComedy Small steps indeed! Float things digitally, but be cognizant that what you say needs to be consist… https://t.co/szovF79u2f @ambimgp @titanwatches @businessline @nairsameer @bhatnaturally @MitrajitB @Suparnamitra99 Someone had commented in… https://t.co/qrZS7pxKdk @ambimgp @titanwatches @businessline @nairsameer @bhatnaturally @MitrajitB @Suparnamitra99 I don't think Titan reac… https://t.co/N63ZYbNEL3 @ambimgp @titanwatches @businessline @nairsameer @bhatnaturally @MitrajitB @Suparnamitra99 Not every brand and agen… https://t.co/LFJd7y419a @kuppurao Consciousness or awareness, as far as I know."Not all publicity is good publicity, but as long as you don’t undermine your proposition or entirely alienate your… https://t.co/DnwBJePrHF @abekarimpanal Indeed :(Would a brand voluntarily disclose that their food item is unhealthy? Nestle does! https://t.co/CmtZhKvKkp This is… https://t.co/l2smrooYcTWe humans are perhaps the most vile and insidious species to ever inherit this planet :( https://t.co/M7ZME4lTBr @shrinivassg All the more surprising then!10-page advertising blitzkrieg by Aakash, on all editions of the Times of India today!! I wonder if Times Private T… https://t.co/UKchXbQb0c
12/12
2019
@i_sreenivas @grondmaster Nice! @tanejamainhoon We're way past eye-rolling on specific words used. While we eye-roll, they steamroll another bill :)ஆணியே புடுங்க வேணாம். https://t.co/cYULPU3PwsI find this song, Ambersar De Papad, from Chandigarh Amritsar Chandigarh, rather unique https://t.co/qygCL9x6Bt (I'… https://t.co/GMUSEWUAOf
Retweeted by Karthik @tejahb It has become his brand. Even his film roles seem to be on those lines, like Deadpool.வெங்காயம். https://t.co/T4XZ2vRg6pPeloton has been selling exercycles at $1,995 and treadmills at $4,000, along with a monthly subscription of $39. G… https://t.co/Z2rSvMif7K
Retweeted by KarthikA large education brand is looking for a Head of PR & Corp.Comm. Bengaluru-based. Need ~10 yrs' exp. in PR/Corp.Com… https://t.co/JCwAmyUaF9
Retweeted by KarthikWhich brands are likely to advertise tomorrow morning, congratulating the Prime Minister? Also expecting PM to requ… https://t.co/vJGJ86IpKtNormalcy moves to Assam https://t.co/hpK5ZolAuI
Retweeted by KarthikZapped that the only guy quoted in this story is named "Craig Callender"! Is 2020 the start of a new decade? https://t.co/Bny3I3VwtRBecause, Option 1: Amit Shah is scared of being heckled? Option 2: Rajya Sabha TV head is scared of Amit Shah? https://t.co/Y1MdSU4K2h @FromTheeFuturee @MadhavSheth1 1 - I agree. That's attention-to-detail missing. 2 - I wouldn't call it a big issue… https://t.co/362567gpEQ @DPrasanthNair @SandipGhose @MPBirla_Cement Need not, I'd argue. The intent is not gender, but affection. That leve… https://t.co/lsLeFzGq1Y @i_sreenivas @grondmaster Did the Chennai ads have text in Hindi too (or in Tamil)?Saw these Uber Auto ads in Andheri last night. Super local blindness shown by Uber in the ads. Mumbai doesn't have… https://t.co/pIwksttZDv
Retweeted by Karthik @DPrasanthNair @SandipGhose @MPBirla_Cement Very, very common in India, out of affection, not associated with gende… https://t.co/vnKQfjXPDg
12/11
2019

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