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Senior Reporter @thedrum. I write about media. I like mad ads too. I think I am funny - debatable. john.mccarthy@thedrum.com LinkedIn https://t.co/5xUa

5,265 Following   5,147 Followers   23,558 Tweets

Joined Twitter 11/12/09


@pkafka All of that and superb illustrationsI'm ready to be a CEOWe must invent the framework of content + consentWe're less about marketing and more about make-thingPersonal human connections are at the core of the NEW cultureWe can't storyyell to storysell @Addsorg Like hating Cheltenham Races but enjoying the pics of the drunks @Addsorg I'm a fan of watching people argue about it @Will_Humphrey @vicpolky Do it. I'd defo publish thatThe battle lines are drawn The marketers clash There is no end in sighthttps://t.co/eNINXYQybD @zgardner11 @ohjawbone True. It's the best-paid team in the league that's lagging a BIT during a pandemic after X y… https://t.co/Lh2zZ4lLv6 @ohjawbone We've forgotten how to manage having a shite team @KBallsays I'm glad you bring that up. Hopefully this series addresses that. A bit. Something a bit better than r… https://t.co/74YHcEs26Z @Greybo 👁
11/25
2020
I'm going to have a fridge beer It's like super market pizza, just not quite thereBut how did it taste? https://t.co/z7CHvtGgRq @EstherKeziaT I got stung by ebay like 100 years ago and never tried it since. Stupidly. For guitar debris, it'd probably do the job!The things I would do for a pint of German beer in a pub right now are untweetable. The list is long. And shameful.Mostly guitar things, they are 17 times cheaper than the guitar shopsI bought things from Amazon breaking a several year boycott. Jeff, enjoy the money. What a sad little life. https://t.co/fs4tuaphQG @loudmouthjulia There's the pick-me-up today needed 👍#no #one #uses #hashtags #any #more #have #you #been #asleep #in #å #cave #for #six #years #? @jonmundy I have just bought thisTook a while but we have the script written and have built much of the game in Unity. Gameplay loop is solid and ad… https://t.co/nQhnLP7xq2huh, that was easy. Twitter's gidBeen programming the So You Want My Job? column for The Drum's fun Looking for cool/smart people/cool senior marke… https://t.co/miprRH7dsiI have a lot of holidays booked in this next month. Can't wait to forget how to write, And talk And socialise And… https://t.co/MKXC1YrR0w @DaftLimmy They should try writing jokes. That might help. Limmy, gie them a hand.https://t.co/fEtwJrx3JK https://t.co/6xkSoqrlOTAh it did - scratch that hot take then https://t.co/NE8gwoEK3u https://t.co/evv6mqwnwR https://t.co/gtvfcJcdVhIf Dumb Ways to Die campaign made a return in February, I honestly believe you'd have handled this thing a whole lot better. @creature_dan The PEOPLE want Ms Brown telling them to 'fecking buy this' in their ads. But you are too caught up… https://t.co/40n1RXEsjn @creature_dan Ad land needs to watch MBB to understand the wants of the REAL BRITISH PEOPLE They industry has exis… https://t.co/KDowA7RqC83 likes, better keep the bit going MORE LIKE SINBOX!Inbox, more like binbox *huge audience applaudes rapturously*YouTube Ads telling me to stop eatingThe wealthy pay for fasting regimes The poor get them for freeDiscovery has joined the ranks of broadcasters offering a '+' streaming tier https://t.co/CMSGW7x2TI https://t.co/ozk02KmVRx
Retweeted by John McCarthy 🤓🧨Apocalypse ravages ITV's top shows in climate disaster ad campaign https://t.co/jG4GyxVSQd https://t.co/DIG3uUQEhO
Retweeted by John McCarthy 🤓🧨You should watch The Guilty on Netflix. It is a Danish movie from the perspective of a police dispatcher and it is… https://t.co/2CNPy2f8A4https://t.co/AHfVQS57Xn
11/24
2020
@megancgraham How do I get them onto my stuff? Could really do with the engagement boost. 🙏🏻 @waywelive There's a part of me that doesn't want to meet the sort of person motivated enough to hang about in virt… https://t.co/FjoRJ5s7G6A business twist I never saw coming was Netflix’s pivot from “we will pay you $1 million to design a better recomme… https://t.co/zqJVC127Ux
Retweeted by John McCarthy 🤓🧨I feel represented https://t.co/QitFdaXLnk @bmorrissey Less, and better panels for 2021. Pegging networking at about 60%+. I would agree with that. I miss it.👇 noice https://t.co/s1YsPFiSlSNintendo's Theme Park Is Looking Fantastic https://t.co/ArkJ04BLiI https://t.co/JdvgMmeoSj
Retweeted by John McCarthy 🤓🧨 @tprstly It went from defiling the rotten corpse of trek in sometimes interesting ways To b tier mass effect side… https://t.co/WRhbpetYssAnyway. 👉 What is your experience with virtual events? Be honest. Do you see a video and wish someone, PERHAPS A J… https://t.co/GTeBbEO495I even miss Dmexco, even tho I got my clothes binned by my hotel and was roomless on my last night.I miss having to go to a connected TV panel at 8am with a hangover. I think.Events teams had to rapidly upskill. Editorial had to rethink what makes a good programme. The very fundamentals ha… https://t.co/EhmHIQlkp5Audiences found it harder to ringfence/justify the time to log into a virtual festival when the work load was at ca… https://t.co/BlgySRAmGoI think we can safely say there isn't a HUGE hunger for virtual marketing events Events are for networking. Going… https://t.co/nhsHFNlsJhWait for it. can’t. stop. laughing...🤣😭🤣 https://t.co/z11PiTIewa
Retweeted by John McCarthy 🤓🧨 @AuracleDMG Really bad blogs have of course left out the caveat. And it is an important one. Netflix marks its ow… https://t.co/jcTCnLG87A @ShephaliBhatt End of last week. Roughly.Not sure whether 'watch' means the first 30 secs of ep 1 or the entire season, but impressive regardless. Will ne… https://t.co/buUaBb0MWdI am so stingy with the heating No heat until the boogers freeze into your beard john I know how to live with my means as a journalistThis Tory MP calling out the Daily Mail for BS COVID-denying excess deaths data is a beautiful thing 👏👏👏 https://t.co/Gka1eKYvjt
Retweeted by John McCarthy 🤓🧨Ugh, I'll finish it tomorrowThread: How to be motivatedSeem to be a lot of Black Friday mobile tariffs out there. 3 nudged me to review mine, and I'm now saving £6 a mont… https://t.co/tPxzqsdM1PThere's another + on the market... this time from Discovery. I take a look to see what's on offer. https://t.co/uP7UjrUSWE via @thedrumWent out a cycle there, and went from being depressed about lockdown to relieved I don't HAVE to go out in that. G… https://t.co/1FqCI2vAK6I'm an Aldi man. 👇 https://t.co/nMyV3OkJ4mI was laughing at vaccine nationalism we're seeing today Then I remembered remember Scotland's been lauding antib… https://t.co/FV151GiL4sKnow where a Stories TM feature would actually good On a subscriber-supported news website. Catch up with reporter… https://t.co/ymLVRQy8X4
11/23
2020
Rick and Morty shill for the PS5. It's so lazy. I love it. https://t.co/P7ZCXiMIb3
11/22
2020
Sum up your job using a gif. https://t.co/zrFdHDW0Yz https://t.co/iV4qgoSc0g @aimeepearcy_ My mum raised me never to lie And my dad raised me never to get caught running Instagram accounts de… https://t.co/Ys7HVRO7mZ @aimeepearcy_ If it makes you feel better It is probably just one weirdo running the whole network Rather than a cluster of them.At the helm of the Irish/Alba empire I jailed a two-year-old. (Crusader Kings 3). 1000 years later, Trump was clea… https://t.co/lfWhMjNuGB @swodinsky advocate of consumer privacy X Commiter of evils that must remain hidden @MongoIndustries It feels good to confess. The burden is gone now. @samueljscott You are among good company. Britain and Amazon Prime have both made that mistake.It's the weekend. You don't have to talk about ads. Let's FlIP the narrative. Why not share with me the most evil… https://t.co/wj7aswTttz
11/21
2020
@andrewjsimmonds I'm really fond of the song I like how horrible and grimy everyone is in it, it contrasts well wi… https://t.co/24LUJ5bAiO @laurakaykelly Laura. I forgot to buy beer. Am I legally allowed to do that? Is it fine as long as I buy food along… https://t.co/NcbNUFTi0R @laurakaykelly Couldn't live without it @laurakaykelly Is a bike helmet an essential?Worst thing about culture war is that the talking points repeat every damn year. They never advance. They are not s… https://t.co/xQN151f8o5 @nickjcal Spending a lot more time with Escapist these days. You've done a great job with it. If that's any consolation.Check out #WandaVision on the brand new cover of @empiremagazine https://t.co/4tJ3MwExvC
Retweeted by John McCarthy 🤓🧨 @Audiosilver @chrismsutcliffe I would like this twice if I could @Audiosilver @chrismsutcliffe Meta level. Mordor won and owns the rights to LOTR. Looking forward to the TV show o… https://t.co/23zR7wV8Psjust not enough hours in the day he tweeted @LarnerC This got me through a crap spot yesterday https://t.co/DLxuYTMXv5 @chrismsutcliffe Unless you read the books. Then hobbiton is fucked @chrismsutcliffe https://t.co/1cOAqCtt8TScrolling through my Fleets. Lots of marketing lads. Are women...Glasgow mate https://t.co/Ead68Bbqya
Retweeted by John McCarthy 🤓🧨This year, there's been a lot of Zoom and Gloom TM @clairestrickett I think it's a good idea. In the right hands. For the right reasons. Which this isn't. Joe Rogan'… https://t.co/w4OFkhJpssReading the HuffBuzz news and I still think the DTC sex toy news is the bigger story. But I am probably. Wrong. Again. @chrismsutcliffe @Flipping_Pages You can tell the Media Voices lot are on the Pae. It comes through
11/20
2020
@Flipping_Pages There he is. Peter knows! @Stephenyoung85H A violent spillage of it. 🌶
11/19
2020

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