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Media editor @thedrum. I tweet adtech/media trends, crazy ads and odd thoughts. A 🏴󠁧󠁢󠁳󠁣󠁴󠁿 🙋‍♂️with MANY questions. 📫 john.mccarthy@thedrum.com

5,275 Following   5,524 Followers   25,657 Tweets

Joined Twitter 11/12/09


@DistillaSean Must beBtw here’s what the media universe, sorted by market cap, looked like earlier this year. Discovery was tiny (has go… https://t.co/JMwfN10PxY
Retweeted by John McCarthy 🤓🧨What can brands learn from this? https://t.co/uVifhgS2ig @andynairn Could have been the moderates getting the do-ins. There were too many of those videos to count. They sho… https://t.co/bngWUfujun @andynairn The best of the fandom stayed at home obv and were invisible as a result. They'll not be liking it either. @andynairn Got out of town for the day. Came back about 6. It wasn't pretty. Heard the same old songs. A friend was… https://t.co/IYCsoDvIkj @axelk https://t.co/jiUGx5ZCag
5/16
2021
@ronan_shields I think you'd excel in pet detection Ro
5/15
2021
This is a very good thing https://t.co/YFVsLl8g9E https://t.co/x4ZRNYxrPYSome things I did this weekFuture of Media: News brand safety, print & TV commerce, CNN's livestream paywall https://t.co/JLhFIU5rM7 via @thedrum‘The future is a mixed ecology’: CNN global president on why it paywalled UK livestream https://t.co/JmSq8RdKQn via @thedrumHow BT ‘Drew the line’ under social media racism: ‘Not just another creative campaign’ https://t.co/hrc0O3Ge4Y via @thedrum @mightybarnski I'll make it one of our trips!!I was depressed then I did this then I wasn't. So I can recommend this @shaymantim Right you aregrandpa, wat was the pandemic like Better than the acid rain and fire spiders we face today my child
5/14
2021
Logistic Solutions, Successful with Partners @wordmancopy I really want you to see this one https://t.co/F8yjKzp53A @waywelive Hope i don't have to tell you how it looks in a gale force wind. Thoroughly excited.That's better https://t.co/PFy1ZybTFr @Jon_Christian Eagles can't wear ringz Jonnn @tomfgoodwin Have 46m Americans even heard of bitcoin.WFH is great for certain tasks - like writing and interviewing a bunchI was in the office yesterday and barely did any work Took an hour to find all my tech and get connected. An hour… https://t.co/3iS3oVJHRe @tobeconfirmed I don't know. I expect someone to drop a good article for us right below here soo 🥸 @tobeconfirmed Great question. Bitcoin mining ranked about same energy expenditure as Norway. Precious metal mini… https://t.co/3IkZZWNB17 @NewDigitalAge1 80% is about right for us too Is it a combination of women actually being busy already? Not having… https://t.co/kh3QXWI2SsWhat if bitcoins were layered into the physical world. And people can carry and exchange them without needing elect… https://t.co/CoknhHzLPX @chrismsutcliffe What's your views on character death in the sequel 😅Oh my god https://t.co/OMMJS03QYCDemigod marketing @ChelseaFC @Nike https://t.co/O2n7btFhKLGod tier marketing @AFCAjax https://t.co/IjG5rhw4CVI'm going there in a week. Where the hills have ayes. https://t.co/iflNiAlpbFOh look, person at failing business selling X says X is important I'm familiar with this story format as an advert… https://t.co/8IdkVyOTR0How come you took the same hit from a pandemic as I would dropping an omelete on an old carpet?Why don't *THIS* bother you ghoul?I am not inclined to trust any ghouls walking about with what appears to be good mental health right now if I am be… https://t.co/e9nQ8AXSKD
5/13
2021
@KendraEClark Nodding heavily in approval'Laundrette' resurrected the @LEVIS brand and made a huge impact on popular culture, which got us thinking, they ju… https://t.co/X39KeQJeqJ
Retweeted by John McCarthy 🤓🧨https://t.co/LdZ2BAVXhc This is a ride. Can't wait to see it on the box. https://t.co/IG2ECGCnC6This is a stunningly brilliant idea. https://t.co/gNniTWUgpQ
Retweeted by John McCarthy 🤓🧨I ate a block of dark chocolate i found on the floor. It looked fine but I have no recollection when dark chocolate… https://t.co/VB5O4FsL3iCan minions die?
Retweeted by John McCarthy 🤓🧨 @Campaign_me I suspect it was @Boultini 's book @caltyler_ , hope you are clapping and stomping https://t.co/OMMJS03QYC
5/12
2021
@tprstly 10/10 tweet @Specsavers Hey spec crew, what's the best way for me to find out my prescription from a recent eye test? In-store,… https://t.co/pxetw8RMRtSchool of Rock is on Netflix and it's a perfectly paced, wholesome and funny bit of gear. Jack Black was so good at… https://t.co/JxJwAhfGUq
5/11
2021
Hustle yourself into a skip you emoji ghoul @claire_foss I am intimidated by these terms I really wish I could hit them back with some adtech terms, get the shoe on the other foot @JPCastlin Thankings JP @lopsidedstephen @xloubellxx Thank you Stephen. First on the bill is a walk-in shower. My days of standing in a bathtub will soon be over!We have a new contender for The Worst Take On Scottish Independence Award™ 2021 https://t.co/pXbWxaah08
Retweeted by John McCarthy 🤓🧨I used to have nightmares about venom. It's only fair they do tooCan't wait to see this on a 48-sheet next to a school 😈 https://t.co/0jsyWFtTkoI'm also in this place where I think voting should be electronic and we should all have access to local policy vote… https://t.co/daT3kFiTCCOh hai attempt to disenfranchise the poor I'd love to say I am surprised to see you, but I'm really not. To those… https://t.co/OuWSB3TNAA @xloubellxx The fire pit You've foreshadowed my next house tweet The oops 🔥 one @DollyDeighton Adult websites makes the adult 🤓 @StephenLepitak @xloubellxx Gav casa ma casa @xloubellxx Offer accepted. It's the place I have been renting. So that was trickier than I thought it would be @MartynStewart Sorry. I wrote it in johnese. Offer accepted. Thank youOh, they still need to handle the missives. Ah yes the missives. The vital costly missives. ughI think I just bought this house But it's hard to tell because it's written in legalese. @Slightly_Random Good point. If everyone's making 'films' take the lead from paramount and co and get it right in t… https://t.co/jVbQMMZtSw @TheGMcConnachie looks like a fake Grand Theft Auto ad. Weirdos @xloubellxx https://t.co/BuV3Xb1NUjoh no, don't do thatbetter check linkedinMaybe an unpopular opinion but I'd rather be on holiday today instead of not on holiday. I have a strong bias towar… https://t.co/MAEGScdEFE
5/10
2021
Desperately coming up with another Latin fish joke today. https://t.co/3VSxCiHyc9The Kremlooney playbook? Or the pathetic last gasp of a man who is out of cards to play after losing the 2014 refer… https://t.co/wrJ8rBGps1 @chrismsutcliffe UnfortunatelyOnly 4% opted in? That's within accidental fingerslip territory too. https://t.co/C3VRR68nr6 @barneyfarmer Heritage media influencer. Savage.
5/8
2021
@griner They're Forcing it a bit. @Myles_Younger Nice of Kurt Cobain to pop by.Think that's the worst thing I have ever thought never mind writtenJust got an unsolicited message from a fish saying 'seize the day'. It was a carp DMThose after work pints'll be like... https://t.co/OUm632LLAhFootball fans are more likely to engage if you litter the tweet with 😅🤣🤣😂😅🤣😅🤣😅😅🤣🤣😅🤣☺🤑😙🥰🤩 trash faces @jackabuckley Fair comment Well madeCan GB News (or any other ad-supported linear TV news channel for that matter) succeed in a world where younger aud… https://t.co/i2IGSuVYJ0
Retweeted by John McCarthy 🤓🧨 @KellyAnn_Taylor @TheDrum What is your fav game? Let's do this right in the open. @KellyAnn_Taylor @TheDrum Maybe that's the voxpop @sammbradley @KellyAnn_Taylor @TheDrum nope, Maybe, DO GAMES INSPIRE YOU TO DO BETTER MARKETING?Jake Paul is an actual genius. If only he had 4 more years at an FMCG brand and a university degree plus full Adobe… https://t.co/n5ubMnXz7Y
Retweeted by John McCarthy 🤓🧨That's a wee infantile Friday tweet I'm a very serious professional man actuallywas caught picking my nose on a zoom this week haven't quite recovered from being outed as a nose miner yet the t… https://t.co/lwtNwa5nLj🕹️If you're sitting on a gaming pitch for @TheDrum, now's the time to throw it at us. Email in my bio.Starbucks's Facebook posts about racial and social justice are getting flooded with hateful comments, to the point… https://t.co/o3IKg0Kbh3
Retweeted by John McCarthy 🤓🧨
5/7
2021
@chrismsutcliffe If shame was a thing I could have/do, I'd be having it big style!!!I have a frankly ridiculous analogy about Sea TV you should pick apart. https://t.co/qWJDTGR7TP @RichardHussey1 @bigrichinnes I was a bit worried it'd fall flat. Thank you Richard @bigrichinnes The ministry of silly talks @buffalogiu Real-time data at your fingertips but at what cost?
5/6
2021
Disappointed to learn that Peloton is recalling my juggling knives. Something suspicious going on but I really can't put my fingers on it. @Zoe_WithDots Water the spider, starve the rest. tricky but doable. I won't kill another! @miranda_kyte The mint's coming out, it's been on a bit of a landgrab already. Thank you.If putting these all in the one planter is not a good idea speak now or forever hold your leafs
5/5
2021

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