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Head of Strategy for India at Essence (WPP). Here for conversations about brands & tech.Tweets are personal opinions and don’t reflect views of my organisation.

605 Following   770 Followers   8,272 Tweets

Joined Twitter 12/7/09


Zoox, the autonomous vehicle company that Amazon just picked up for $1.2 billion is run by Aicha Evans, a woman of… https://t.co/B0wXlSCURSAmazon acquires ride-hailing autonomous vehicle provider Zoox . I wonder why did they buy it. How does ride hailing… https://t.co/eFBGuWU0x6Just when I thought I had a point of view on TikTok, here comes a fresh crop of apps which have their own reasons t… https://t.co/4WEip6Le4AAfter 59 Chinese apps were banned, this is how the app store downloads have reshuffled itself. This is iPhone data… https://t.co/CAIkvUawym⁦@geekafterglow⁩ ⁦@HemaRamaprasad⁩ Remember? 🤣 https://t.co/woqEXHuGnO @tistathinks Through this tweet, you have voiced the prayer of not only a generation of women but the whole humanity I imagine!
7/2
2020
The places I've seen and the roads in between Make me wonder why I'm searching for my dreams up in the sky https://t.co/9ehWmFqSwbIn the wake of the pandemic, I have a feeling, salt n’ pepper hair is going to be the fashion statement for a while to come.
7/1
2020
Cure for everything is salt water - sweat, tears or the sea - Karen Blixen https://t.co/uennq8tjWt
6/30
2020
Just in case you needed further proof that masks ensure safety, watch this. https://t.co/7dENdZ7SM4
6/29
2020
Spent the morning amidst fragrant spices, pots, pans and slightly blunt knives and loved every minute of it! https://t.co/YVm2Y3HuaRFabulous initiative by Dhoondh. Do support the cause if you have recovered frm #COVID Else, pls RT & spread the wor… https://t.co/B3bTC12p5C
Retweeted by Oindrila
6/28
2020
@school_cap Unfortunately, some people are. 😞 @school_cap Just as most education is!Year 2020 is education.
6/27
2020
Awake and thinking, what if this is the year that forces our Pinocchio generation to grow up. What if this year for… https://t.co/MtckBDbfIZLiverpool are now one title behind Manchester United’s English record haul of 20 and are on course to beat Manchest… https://t.co/rat5hP50Ur
Retweeted by Oindrila
6/26
2020
If you want to make the Olympics more popular with young people, introduce video games https://t.co/FuqEeZrYsr
Retweeted by OindrilaWhoever thought I could access the best minds from the world of creativity from the comfort of my home workstation… https://t.co/TEVWAiHqLxThis is brilliant! I have watched this 3 times and with every viewing I have picked up something new. A must watch… https://t.co/1995IGRtXGThe sky outside my window this evening! #Bandra #Mumbai https://t.co/22CW8P8vEp @meetamalhotra https://t.co/XYASMA6vGx
Retweeted by OindrilaMy favourite workout spot. I don’t think I will ever go back to a gym again. #Bandra #joggerspark https://t.co/5oF5u1vjDf
6/25
2020
Need proficient English and Hindi freelance writers who can write scripts for simple audio stories and sleep storie… https://t.co/rzRfbGd6F9
Retweeted by Oindrila
6/24
2020
Will the office really die or are we truly deeply longing to go back, just to get away from our ordinary breadcrumb… https://t.co/7lHPGC9Ufs @eastbengal @JNJNews @mohitoz @beastoftraal @AnantRangaswami @sourabhmishra Beautiful tokenism. I want to see them… https://t.co/JDhqaIxf1Z⁦@butterflysoul78⁩ ⁦@Neelofer⁩ Learnt some interesting facts around the terms we through around. Read it. ⁦… https://t.co/r4Uz4VOUAC
6/22
2020
@tistathinks Yesss! Come home for some fancy eggs and sausages breakfast, coffee and music!Sunday morning sinful breaky, lots of Elton John and Andrew Lloyd Webber, freshly brewed coffee and the pitter-patt… https://t.co/iHnZz24zXh
6/21
2020
@ituchaudhuri What a brilliant plan!Worth a click through. Geoffrey Bawa is one of the finest. Absolutely love his work. https://t.co/WsFMFU1Q6z*will finallyThis outward flexing finally break its own back. Hopefully. KAL’s cartoon from ⁦@TheEconomist⁩ https://t.co/qhMIDpi0de
6/20
2020
Name one film which you think is brilliant but seriously underrated. @howbza @Numb2705 @Ashok_Nam @Neelofer @tistathinks
6/19
2020
There are so many earth lover, animal lovers, green savers all around but how come there is so little Indian OTT co… https://t.co/lvTv7bTmvk
6/18
2020
Workwear 2020. Don’t complain about being stuck at home. #workfromhomelife https://t.co/QZORWMymBx
6/17
2020
Three secrets of resilient people. I found it useful. Watch it if you have 20 minutes to spare. https://t.co/ju3QEe8jPt @geekafterglow thought you might want to watch this. https://t.co/6GXNf8u1K9Biggest lesson #COVID19 has taught me is patience. It has always been my biggest struggle. Not everything is bad about this wretched virus.
6/16
2020
@offsidegoalss Currently both have switched off. :(If I stare at data long enough, will it start telling me a new story?And now Sushant Singh Rajput! Why are so many people committing suicide? #RIP
6/14
2020
Watching Marriage Story again! I think I like the movie as much as I do because it is like a new age Woody Allen fl… https://t.co/u4CQxNjTgc
6/12
2020
#ThrowbackThursday with my colleagues from all over South Asia celebrating our victory at #SpikesAsia #BurnettDays https://t.co/iaGeX5hwjH @Nirvaana9 In a way I moaning the loss of my control over my own kitchen. ☹️ @namchu Not going back anytime soon.COVID taught me that a garlic jar is as essential as a butter dish. Important learning for me - when people are han… https://t.co/2dwEcQKAslThe breakfast plate has been conquered by the outrageous poha, defeating salami sandwich, chini toast, baked eggs a… https://t.co/6J931Tlq6KNow I am so used to working from home, I will need a solid rehabilitation programme to help me start work from an office again. 😕
6/11
2020
Physical availability across Kiranas or mental availability when times are tough? Or both? https://t.co/Uc1zWo4kh0 @Dober_Menon @tistathinks @babitabaruah @butterflysoul78 @manojmansukhani @kapslocks Our profession created immodes… https://t.co/zBoi0SIADj
6/10
2020
@howbza I will speak to you over a Whatsapp call while sipping my own coffee on the comfort of my own home. 😆 @howbza Ok fine. Don't meet me. :(Mentioned people who I don’t think will break the chain. #JusticeForSafooraZargar #JusticeForGeorgeFloyd @rukminidhttps://t.co/tw6qhyHjKH
6/9
2020
@Neelofer You just needed to switch off and since you wouldn’t, the universe sang into action! Oh dear even I am go… https://t.co/jUH3wLnmsyOne year from now, which companies are going to rule the world? Will it still be FAANG? @Neelofer I know you did that on purpose 😆 @kapslocks @tistathinks @babitabaruah @butterflysoul78 @manojmansukhani @Ogilvy Aww! Super impressed! You will make… https://t.co/CJSVxkXFgsWe are the smartest and the best @tistathinks @babitabaruah @butterflysoul78 @manojmansukhani @kapslocks #behtiganga https://t.co/CrxdR16OfG @whatwhenwhyhow_ Oops! Sorry 🤭 @fayedsouza That’s exactly what about a million of us want to do! @tistathinks I am so coming along with you! @Neelofer Why are you going to office? @rajeshkejriwal Rajesh, think of the bright side of life. You don’t need to add this year to your age as you have… https://t.co/tmBkuBgBzH @Neelofer I wish I could get some bit of course I can’t ☹️Is it irrational to want fresh idlis dunked in hot sambhar at this hour of the night? I guess it is. I will eat a ham sandwich and sleep☹️
6/8
2020
I had a surprise visitor this evening. And my my, isn’t s/he pretty? Hung around to get photographed and exchange a… https://t.co/uIBXieOZ0EUltimately, creating a sustainable future is the only practical goal - BUT it requires a team effort. The world’s m… https://t.co/lXZpBLsfRx
Retweeted by Oindrila
6/7
2020
@tistathinks Wow! You have an invite to meet people f2f? I am envious! @rasheshshah Stay safe.The corner kirana stores are giving way to corona stores! #COVID19India https://t.co/QgNVuiyqQu
Retweeted by Oindrila
6/6
2020
Will specialized meat and vegetable washes such as these find a permanent place in our monthly shopping baskets? https://t.co/kXs9HpeeHF @AnantRangaswami @SumChat @kapslocks Beautiful! @babitabaruah Interesting. Any idea if they followed through despite the pandemic? @IndianExpressIf sanitary napkins were made available for free in India for school girls, will it boost adoption and break the t… https://t.co/5l5vvkY2Df‘Bounce forward’ is a great concept but are we really ready for it? I think we will go back to exactly how we opera… https://t.co/xaHBGrEetD
6/5
2020
My Jedi has returned to restore normalcy in my household. BUT, I am finding it very difficult to let go. How can I… https://t.co/Jz8hxLLuxsDoes this trend hold true for Indian shoppers as well? https://t.co/8gGoIPpODN
6/4
2020
I am a good Bengali who will not pass up the opportunity to eat khichadi on a rainy day. Made myself a delicious se… https://t.co/wQlmxJ00zx @manojmansukhani Ah no. They just updated me that it might not have too much impact on Mumbai. They must be watching multiple channels🤭 @manojmansukhani I am not a part of this “live cyclone update” brigade. So they are are updating me from time to ti… https://t.co/y68GQRtgqN @manojmansukhani I am so glad you don’t know my parents.😬 They would have made you give them live commentary.A friend of mine is making these masks for hearing impaired people who depend on lip-syncing. It just costs 20 INR.… https://t.co/3hBGVoiGIf
Retweeted by OindrilaMy parents are following the cyclone updates on TV as if it is a cricket match. 🙄 @Neelofer Is that how seriously you take our morning assembly?🤭 @Neelofer Take a deep breath and all will be fine.Palpable tension of a city waiting to encounter its first severe cyclone in a century - these egrets have tucked th… https://t.co/M1HXWrpGgdThis is such a fantastic initiative. I wonder how well it’s working though. https://t.co/qSTYYTplKm @Neelofer Why?
6/3
2020
@kapslocks @fayedsouza 🤣 @kapslocks Hahaha! @kapslocks Arre sir! Power hai toh sabh mumkin hai :)) Aur, iske pass to bahut power hai! @kapslocks Uske pass khudka hawai jahaz hai! Auto / Taxi / local train wala hero nahi hai yeh! @kapslocks lag raha hai Juhu se. @mallikatrivedi Yups. Thanks. Bought myself a tonne of Maggi to keep me comforted during the storm :)))Date : June 3, 2020 Time : 11:30 AM https://t.co/CRm4HrFy09Hahahaha... brilliant :) https://t.co/gmqKFOO8UH
Retweeted by Oindrila @anandraman @Nishad @sourabhmishra @mohitoz @eastbengal @geekafterglow What’s the logic? Just sensationalism?
6/2
2020
Unity is strength. #BlackLivesMatter https://t.co/sSu2sarAXa
Retweeted by Oindrila @howbza My driver called after receiving his salary this morning. Not to thank me but to tell me not to pay him til… https://t.co/MwrrYJYH78
6/1
2020

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